Important YouTube Ranking Factors
Video Views
The total number of views helps determine your search rank! Here are a few tips to get more views:
- Share your videos on your social media channels.
- Send an email to your list letting them know about the video.
- Have friends and influencers share your video.
- Buy Facebook, Google Adsense, or other Pay Per Click Ads that link to your video.
- Use Annotations to link to your other videos and related videos to keep people watching your content.
Video Shares
When viewers click the “share button” and share your video with others, it helps determine your search rank. Here are some tips for getting viewers to share your video:
- Ask people to share your video verbally or with YouTube annotations.
- Include a call to action and “Share Your Video” in your intro or outro.
- Remind them to SHARE your video with their friends when you share it on social sites or in email.
Video Responses
One of the factors that help your videos rank higher is video responses. Here are some tips for generating video responses:
- Ask your viewers to respond to a question in the comments or with a video response.
- Think of a creative way to engage viewers to participate with your content with video responses.
Video Embeds
When your video is embedded on a website or blog, it helps determine your search rank. Here are some tips:
- Embed your video on your website.
- Embed your video in one of your blog posts.
- Do a press release and embed your video within it.
Playlists
Here are some tips for getting your videos added to playlists:
- Create your own. Creatively organize and group your videos into different playlists that have titles and descriptions optimized with keywords.
- Ask your viewers to create their own playlists.
Subscribers
One of the ranking factors that helps your videos is the total number of subscribers you have on your channel. Here are some tips for getting more subscribers:
- Ask viewers to subscribe to your channel.
- Use intros, outros, channel designs, and annotations to ask viewers to subscribe.
- Collaborate with others to “cross-promote” each other’s channels.
Likes, Dislikes, and Favorites
The total number of likes and dislikes help determine your search rank. They tell YouTube that people are watching and interacting with your content. Here are a few tips to get more video likes:
- Ask people to link your video verbally or with YouTube annotations.
- Include a call to action. “Like, Comment, Subscribe and Favorite,” in your intro or outro.
- Remind them to LIKE your video when you share it on social sites or in email.
Incoming Links
These include links from articles, blog posts, and websites. They can also come from Facebook, Twitter, and other social media sites. Incoming links help your video rank higher on YouTube and Google Search.
Time Watched
Remember, content is king! One of the newer ranking factors YouTube is measuring is “Audience Attention.” Therefore, you don’t just want views on your videos, but you want people to watch as long as possible.
Asset Information
Rank Your Top-Performing Assets by Revenue
Compare asset revenue over time, but with a monetized policy on your assets. You could also collect the revenue even if it’s accrued by user-uploaded videos. So how do you keep track of your Content ID assets and the videos that they claim on your behalf? This is a two-step process. The Asset report will tell you how many potential claims are associated with each asset you own. The Claims report gives you specific details around each claim, the number of times videos containing each asset have been viewed, and surface any pending claims you have to resolve.
Asset Report
Check the Asset report weekly to determine who’s uploading videos containing your content, the number of claims against your assets, how many parties claim that asset, and any potential ownership conflicts. This report contains information on the asset’s policy, ownership, metadata, references, and content uploaded by third-parties, such as reviews or fan videos.
Claims Report
When someone uploads a video that Content ID matches to one of your assets, the Claims report logs who uploaded the content, the type of claim (audio, visual, etc.), and whether the claim is from partner-uploaded or user-generated content. The report contains information on both active and inactive claims, use of your assets by other channels, and the policies applied to those assets. It also includes the number of times your content has been viewed in other people’s videos, which can help you prioritize by revenue potential. Unlisted or private videos will never appear in this report.
Asset Conflict
These occur when two or more content owners declare ownership of an asset in a specific territory. When an asset is in conflict, any active monetizing claims are suspended in the territory of conflict—which means you can’t earn revenue from those views until the conflict is resolved. If it’s resolved in your favor, you’ll receive the revenue from those days that the asset was in conflict.
The big difference between conflict with a claim is a claim occurs when another party publishes a video on YouTube containing content from one of your assets, and a conflict occurs when someone tells YouTube they own one of your assets.
There is a lot of information when it comes to YouTube ranking factors. The tips provided above should give you a better understanding of how things rank out, and hopefully gave you some insight to help you raise your video rankings! If you have any questions or comments please write us a response below!