The YouTube official artist channel is the perfect solution for musicians or artists to grow their presence on YouTube. Let’s discuss how you can claim a YouTube official artist channel.
What is the YouTube Official Artist Channel?
An official artist channel is a music-forward channel layout that showcases an artist’s entire body of work on a single channel. When an artist upgrades to an official artist channel, the content from their related channels (topic, partner-provided, and third-party channels) comes together. So, when fans search for the artist’s music, they can find it all in one place.
Benefits of Having an Official Artist Channel
An official artist channel comes with a number of benefits and here are some top benefits:
- It gives fans a single destination to interact with their favorite artists via videos, concert listings, community posts, mobile live streams, and more.
- When you switch to an official artist channel, the artist’s channel name appears with a music note attribution. So fans know it is an official account.
- The official artist channel appears first in search of results for the artist. So, fans can easily find videos from your official artist channel.
- You will get YouTube Analytics for Artists. This tool can help you understand where and how fans are discovering an artist’s music at the song level, not just at a video level.
- YouTube’s music partners–including labels, publishers, distributors, rights aggregators, collection societies, and performing rights organizations–can automate much of their rights management through Content ID. This includes the option to monetize content through ads and subscriptions, opening additional revenue streams for musicians and songwriters.
- Allows you to add feature videos, official music, albums, and customizable sections on your official artist channel.
- Growing your YouTube channel will help you build a powerful presence on the platform.
How to Get an Official Artist Channel on YouTube?
Switch to the YouTube official artist channel and update the artist’s bio and images in their Press Kit. These assets will also appear on YouTube Music. Here you can check the official artist channels. Next, meet eligibility requirements: Here you can find eligibility requirements for the YouTube official artist channel. Start working on optimizing and growing your YouTube official artist channel to increase your chances.
How to Optimize Your Artist Channel?
YouTube uses the keywords in metadata to index videos against viewer searches. Metadata includes video thumbnails, titles, descriptions, and tags. By optimizing your video metadata, you can maximize an artist’s presence in YouTube search, promotion, suggested videos, and ad-serving. Use the data from YouTube search in your traffic sources metrics to decide which keywords are most valuable for your channel. You can also leverage Google Trends to understand search behaviors.
Tips to Optimize YouTube Official Artist Channel
Consider including the most searchable terms first, like the artist’s name and the track name. After that, write titles you think will intrigue your viewers. Ultimately, titles and thumbnails should work together seamlessly, giving fans an interesting and accurate preview of a video.
- Use the title to distinguish between video types (official, visual, art track, cover, etc.)
- For serial content, add the episode number to the end.
- Include essential information, like the artist, track, and album.
- Use link shorteners such as Bitly to track click-throughs to external websites.
- Link to other album tracks or related videos and playlists.
- Credit important contributors, including songwriters, composers, lyricists, performing musicians, or any other collaborators.
- If your fans are in other countries, ask your fans to translate metadata for you.
- Use upload defaults to keep your metadata consistent.
- Use relevant tags in your videos. Include a mix of both general and specific tags.
- Keep a consistent set of tags per artist/album and use them in all relevant videos.
- Avoid putting tags in the description, as this can lead to the removal of a video.
- Include translations and avoid misspellings. Make sure your words are readable, even on mobile.
- Use high-resolution, high-contrast images that are eye-catching.
- Convey an emotion to intrigue viewers.
- Keep branding consistent with the rest of your channel.
Learn more here about how to optimize your YouTube channel.
How to Grow Official Artist Channel?
Growing your channel needs quality time and consistent efforts. Here are some tips which you can implement to take your YouTube artist channel to the next level:
- Optimize your metadata for youtube searchers.
- Promote Your Links in Descriptions, Cards, and End screens.
- Use Community To Promote.
- Leverage YouTube Premiers.
- Use the Reach Viewers Tool.
- Music Charts and Insights Tool.
- Measure the Success of YouTube Official Artist Channel.
- Grow Your Revenue.
Want to know more about growing your official artist channel? Perfect! Let’s have a look at our complete guide.
Final Thoughts
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