- Compare revenue from partner-uploaded to revenue from user-generated videos. You can earn revenue from user-generated content. Content ID automatically claims YouTube videos containing your content, both on the platform and wherever YouTube videos are viewed on the internet. When a user uploads videos that match the content you own, you can earn revenue from their videos, without needing to identify every single one. Compare the revenue breakdown between partner- and user-uploaded videos:
- Go to the Ads Partner Revenue reports in Content Manager.
- Download the Asset report and find the asset’s monthly total revenue.
- Download the Video report, and locate revenue by user-generated and licensed claims.
- Deduct partner-uploaded video revenue from Video report from total asset revenue in the Asset report to determine asset revenue by uploader.
- Compare the overall performance of partner-uploaded to user-generated videos: You can gain insight into engagement (watch time, likes, comments, shares) and how this affects estimated revenue.
- Select the “Comparison” button from YouTube Analytics.
- For example, you can click the “All claimed content” dropdown, and select “Claimed—standard user uploaded.” This will surface only user-generated content: videos that are claimed by your assets, but not managed by you or your contributors.
- Then, select “All partner uploaded” for the second set. This filter selects all videos that were uploaded by your partners. You can choose a date range to further refine this comparison.
- Compare asset revenue to video revenue: Assets can earn very different revenue than the videos they’re associated with. In a common example, when a video is associated with multiple assets, the sum of the assets’ revenue corresponds to the video’s revenue.V = (A1 + A2 + A3)When a video is claimed by multiple assets, you’ll see multiple IDs in the Asset ID column of the monthly and weekly Video reports, but only one set of asset metadata.
- The Asset Conflict report is published: Daily. The Asset Conflict report is published: YouTube Analytics Overview, When investigating a decline in revenue, you determine that watch time has decreased correspondingly. Which step might you take to try and lift revenue?
- When investigating a decline in revenue, you determine that watch time has decreased correspondingly. Which step might you take to try and lift revenue? Explore content strategies to increase viewer engagement.
- Go to bulk update claims across unclaimed videos and channels and apply usage policies in Content Manager.
Audit Process for Automatic Claiming
- Review top assets. Sort assets by a number of active claims and review your top-performing assets, since these have the highest revenue potential. For a reference that generates erroneous claims, deactivate the reference and release all bad claims on that reference.
- Review disputes and appeals. Routinely check disputed claims and appealed claims. It may not be enough to release the disputed claim. Make sure you also review the underlying reference file and exclude problematic segments, so bad claims don’t proliferate.
- Review top claims. Sort claims by lifetime views, and use filters such as Claim Status: Active and Partner Uploaded: No. Fix any problems at the source, often a reference file with ineligible or indistinct content.
- Review recent claims. Look at the 100 newest claims, or all claims from the last week, repeating the steps you did for top claims. Sort and filter by claim type or origin as applicable
Content ID Claims - Know the rules. Not all types of content are eligible for Content ID matching. All reference content must be sufficiently distinct. Avoid content that is embedded third-party, public domain, non-exclusively licensed, soundalike, or overly generic. Consult this YouTube Help article to review examples of eligible (and ineligible) content. Be responsible, because invalid claims can prevent other content owners from earning revenue.
- Maintain correct asset ownership. Assign your asset ownership only in territories where you hold sufficient rights to the content. Update asset ownership as soon as it changes, such as by territory. Look for assets with conflicting ownership in your ToDo queue, and fix them from the Ownership & Policy tab on the asset detail page. Active monetization claims may be postponed until an ownership conflict is resolved.
- Deliver clean references. Confirm that your references are suitable for Content ID. Full-length references result in more Content ID matches and higher monetization rates. However, be aware that ineligible content in a reference file (such as commercials or audio samples) may lead to invalid claims. If your reference contains third-party material, YouTube provides tools for you to exclude those segments from Content ID matching.
- Provide individual references. Provide an individual reference for each piece of intellectual property. For example, create a reference for a song, not a full album. Don’t create a reference for a compilation, continuous DJ mix, mashup, or countdown list. Look out for invalid references and reference overlaps in your ToDo queue, and take action within 30 days to either declare or release your exclusive rights on the content.
- Conduct manual reviews. Set a “route for review” match policy to manually review potential claims from content that is sold or licensed at scale, such as production music libraries typically licensed for use in game, film, TV, or other soundtracks. Customize your match policies, manually reviewing claims before your policy gets applied, so you are accurately claiming user videos based on our Content ID guidelines and your business needs.
- What technique can help you deliver clean references? Use the Reference Exclusion tool to exclude third-party content.
- How might you sort your claims to prioritize cleanup? Lifetime views. Which penalty is not imposed for Content ID misuse?
You can check your asset ownership a few ways:
- In the Assets section of Content ID
- Search for assets you may not currently have ownership on using the “All Assets” and “Ownership” filters, and
- Use the “Conflicting Ownership” filter to review assets currently in ownership conflict.
- Monitor your Dashboard for any ToDo items, including assets with conflicting ownership.
- From the Reports section, download the full Asset report to see your ownership information.
- If an asset claiming a video is missing ownership in some territories, the default policy action is Track in those territories.
- Why is it important to resolve an ownership conflict?
What happens to revenue earned by an asset owned by multiple partners? - Revenue from claimed videos is allocated per territorial ownership.
Any owner can respond to the dispute, and the first action applies.