A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing and is the simplest way to advertise on Facebook. Boosted posts differ from Facebook ads because they are not created in Ads Manager and don’t have all of the same customization features. Boosting posts lets you decide on interests, age, and gender for your ad targeting. This helps you reach people who most likely care about your business. Boosted posts tend to improve your brand’s social media engagement metrics and overall social presence.
If you’re in a hurry to get your business more exposure and reach new audiences, a boosted post can help you in a moment’s notice. More reach and engagement possibility, but not specifically for conversion. If you’re simply looking to further promote your Facebook posts, ensure that your posts reach the greatest amount of people in your target audience or grow your brand awareness in the Facebook community, boosted posts may be the best tactic for you.
When to Use Boosted Facebook posts:
- Audience engagement on your Page
- Develop your brand awareness
- Maximize visibility for your best weekly organic post
- Grow your audience of page likes
- Website Clicks
- Local business Promotions or giveaways
Boosted posts still have their value as a great way of building up the social proof on an existing Facebook post, which can make running Facebook ads to the same post cheaper in the future. Boosted posts are designed to drive as much engagement to your platform as possible via likes, comments, and shares, and to help increase the amount of customer interaction at the lowest cost so that you get the most bang for your buck. While this method may provide limited options compared to a Facebook advertisement, it allows for a fast and mobile-friendly way to maximize your customer following.
Facebook ads tend to have a bigger immediate impact and translate directly to campaign goals or business objectives like lead captures. On certain campaigns, the added functionality of Facebook ads might make them a better fit for your campaign. Boosting only gives you two options for your objective—website visits and engagement
When to Use Facebook Ads Manager to create Facebook Ads:
- Store traffic
- Website Conversions
- Lead generation
- App installations
- Video views
- Shop orders
For specific campaigns, the decision between an ad and a boosted post will come down to long-term vs. short term outcomes. On a wider level, a mix of Facebook ads and boosted posts are usually the best way to break up your Facebook social media marketing budget. Boosted posts will allow you to build your brand’s reach and fan base, while ads can help you translate your brand’s presence into tangible outcomes. This one-two punch will allow you to build likes and fans, then turn your new followers into actual customers.
For a better visual check out our tutorial video: https://www.youtube.com/watch?v=e_0jEUBrtpI&t=5s This video will give you a better understanding of how to create a Facebook Ad and when to implement them. Another great video to review would be our video Facebook engagement. This will give you a better understanding of how to drive more engagement on your Facebook page at a minimal cost. https://www.youtube.com/watch?v=HpVUHNwnQj4