Is it performance marketing, geared to convert those who showed interest by visiting our YT channel? This is video remarketing geared towards increasing your return on investment for current youtube ad campaigns of people that have already watched your videos on your YouTube Channel. See Google support article.
Or is it additional video to continue building brand awareness, preference, and street cred? This type of campaign is more focused on increasing the return on investment of current videos on your youtube channel who have shown interest in your products or discovered you through a search on youtube.
Where will this video run? Is it on YT, other places Google runs media or FB? The video can run on youtube and video display partners
And based on that, will it need editing? Even tweaks like opening and end cards, appropriate CTA, etc.? We can use an existing youtube video asset on your channel for now that you want, but it would be great to develop a new video later on that has an appropriate cta based on the fact that they have watched your youtube videos already. In time, we can build out retargeting videos for your most-watched videos to better segment the customer journey with specific products or cars of your different personas.
Is there a way to make sure we don’t target folks that just watched the same video? (or do you recommend showing the same vehicle as a Frequency play?) Yes. You can include or exclude different remarketing audiences lists. We recommend just setting a frequency cap of 10 in general for these campaigns. You can create youtube remarketing lists as audiences for different ads or campaigns that reach people who have done the following YouTube-related actions: Viewed any video from a channel, Viewed certain videos, Viewed any video (as an ad) from a channel, Viewed certain videos (as ads), Subscribed to a channel, Visited a channel homepage, Liked any video from a channel, Added any video from a channel to a playlist, or Shared any video from a channel.
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