UTILIZE FACEBOOK MESSENGER COMMUNICATION

Regardless of age, people prefer to UTILIZE FACEBOOK MESSENGER COMMUNICATION over calling or emailing because it has made communication simpler, more ongoing, more frequent, and more thoughtful. A recent survey by Nielsen showed that 53% of people say they’re more likely to shop with a business they can message directly.1

When you UTILIZE FACEBOOK MESSENGER COMMUNICATION this gives your business a fast and convenient way to reach and respond to customers, whether it’s to answer customer service questions or provide product availability. In fact, there are more than 2 billion messages sent between people and businesses each month, including both automated and people-initiated. Messenger is instant and expressive: pictures, video, sound, emojis, stickers, and more. Convergent with peer-to-peer payments, access to transportation

• • Turn on messaging for your business Page so people can find you on Facebook.

• • Use your Messenger Link and Code to help make it easier for people to find your business and connect with you.

• • Increase your reach and awareness of your business on Messenger.

• Create and manage the various communication controls for your inbox so you can effectively and efficiently respond to messages.

UTILIZE FACEBOOK MESSENGER COMMUNICATION to Encouraging Communication With Customers

• • Promote your Messenger Link and Messenger Code to UTILIZE FACEBOOK MESSENGER COMMUNICATION. Your Link and Code make it easy for people to instantly start a conversation with you.

• • Choose to Send Message as your Page’s call to action. When people visit your Page, they’ll see the CTA prominently displayed beneath your cover photo.

• Create ads that open a Messenger conversation between you and your customers. Ads on Facebook, Instagram, and Messenger can increase the reach and awareness of your business.

Messenger Link

Promote your unique Messenger Link —  a short, memorable link that uses your Page’s username. Jasper’s Market would be m.me/JaspersMarket. When someone visits that link, it automatically starts a conversation with Jasper’s Market. Since the Messenger Link uses your Page’s username, you can only edit your Link by changing your Page’s username.

Messenger code

people can just scan your unique code to initiate a message thread with you.

For both your Link and Code, consider promoting them on the following:

• • Printed materials

• • Your business Page on Facebook

• • Your website

• • Email communication

• Point of purchase signage

Messages and objectives, you can choose Messenger as a destination or as a placement. Both options allow you to invite people to interact with you through messaging. Let’s go over how each of them works. Messenger ads — this means choosing to create an ad with Messenger as a destination. These ads can appear on Facebook, Instagram, and Messenger.

The Messenger icon will appear in your ad — which can feature a single image or single video, or a carousel of images — letting people know that when they tap on the call-to-action button, it will lead to Messenger. You can select any of the existing call-to-action text options, like Learn More, or you can use Send Message. You’ll have the opportunity to set up your Messenger content via Quick Creation or JSON creation. Quick Creation is a self-serve tool that lets you easily choose your ad text, images, or videos. If you’re working with a developer to build an experience, you can create a structured message by copying and pasting the code using the JSON creation option. To UTILIZE FACEBOOK MESSENGER COMMUNICATION, click on Set up Messenger Content.

Messenger ads

Create ads that use Messenger Home as the placement. These ads can appear in the home tab of those who are in your target audience who use the Messenger mobile app.

1. 1. 1. Away status – When switched on, the away status appears for 12 hours and anyone who visits your Page will know you’re not available to reply — they’ll see your away status in the About section on the right side of your Page.
   1. 1. Away message – Send automatic messages to let people who message your Page when your Page’s messaging status is set to ‘Away’. Your away message is helpful to let people know when they can expect a response or where to find other information.
   1. 1. Instant Replies – These messages are sent automatically to people who message the Page for the first time. This is helpful if you receive messages after business hours and want people to know you’ve received their message but can’t reply right away.
   1. 1. Saved replies – You can create and save responses to common questions to help improve efficiency and speed in replying to messages. For example, if you notice that a lot of people are asking for pricing of a particular service or product, you can create a response that you can pull up later whenever you get a new message with the same question.
   1. Greeting – This is a customizable note that will appear when someone starts a new message thread with you, but before they actually send their first message to you. It can be a great way to greet people and set a friendly tone, while also letting them know what types of messages are expected.

Use Facebook Pages Manager App to UTILIZE FACEBOOK MESSENGER COMMUNICATION

Be Responsive: If 90% of your messages are responded to within 15 minutes, you’ll earn a “Very Responsive to messages” badge, You’re right! We recommend that businesses promote their Messenger Link and Code, and choose to Send Message as their Page’s call to action. Instant Replies are the best way for a business to show customers that their message has been received and to thank them for reaching out. A greeting is a customizable note that will appear when someone starts a new message thread with a Page, but before they send their first message.

Marketing is about creating meaningful connections between people and businesses

On and Off Facebook

With our measurement partners, we also provide solutions that help marketers measure business outcomes both on and off Facebook. We do this:

• Across devices (mobile and desktop).
• Across formats (image, video, display, and more).
• Across publishers (in addition to Facebook, Instagram, and Audience Network).
• In stores.