- 500+ Airlines (90% is commercial traffic)
- 250,000+ Hotels over the world
- Metro Orlando is #1 size Maga Hotel in World with 137,000 rooms
- New York has the most hotel rooms of around 67,000, Las Vegas is #2, then Tokyo, Mexico, Sao Paulo, Paris, Barcelona…etc.
- In 1845, there were 165k travelers
- Strongest day for booking is Wednesday
- 162 Million searches per day; 667 Billion searches per year— More than Orbitz and Travelocity combined; 4900+ clients across 100 source countries; Every 10 seconds someone who books with us checks us into someone in the world
- in the first page of 80% OTAs worldwide
- PRB: 28%, Direct Connect: 15%; FIT: 57%
- 1. $12.3 Million -> Call Centers
- 2. $17 Million -> White Labels
- 3. $58 Million -> Over BO or B2C
- 4. $112 Million -> B2B
- 5. $604 Million -> XML
- Overall Top 20 Searching Destinations
- London 11. San Francisco
- Paris 12. Berlin
- New York 13. Amsterdam
- Orlando 14. Bangkok
- Miami 15. Los Angeles
- Las Vegas 16. Chicago
- Rome 17.Venice
- Barcelona 18.Hong Kong
- Madrid 19.Prague
- Dubai 20.Kissimmee
LEAD TIME NUMBERS
- Switzerland uses last minute travel; UAE is spontaneous and has long stays
- Denmark/Sweden takes 9 months because it is cold and easy to plan and book
- British people=42; suffered a 36% cancellation rate
- Global Lead Time=27
- Spain/Portugal are not traveling; decreased lead time because the economy has not recovered; the have a conservative salary; Italians are traveling more in couples on their honeymoon
- Hotels don’t negotiate with individual but brand
- If Lead Time is low, Average Length of stay is low, then Average Transaction size is high
- San Francisco is a tough city to contract, while Nashville is the hottest because we haven’t been contracting locally
- You need someone who can move traffic; DC Hotels + locations
- Israelis are spontaneous with a sea or flight; the political situation causes more travel
*We know if booked/or not; 15% of bookings are done with GPE; don’t bid if it’s lower than 10%; we just don’t compete
Discounts for canceling: Increased late lead-time, and no cancellation rate, and decreased average stay, increased discount penalty, and PRB.
Yield Rules of 6,000/night in New York. Purchase a Whole Theater for 700-800/night for example to a Broadway show of Book of Mormons, Lion King, etc. Have geocoded of every TA; notification for certain things. Bottleneck unlimited searches and use empty push-booking failures. Yield Rule is defined as combining and comparing for $.
A fastest growing segment is cars because of Sam’s Club Look at booking: gross; Depends on transaction #, depends on the length of stay. 2.25 coming with kids;
NORTH AMERICA-Couples EUROPE-Single
LATIN AMERICA-Family ASIA-Single
Greece may note leave
JET Buzz
- Lazy Clients
- Example of Lions
- Once you register, you can see what you are interested in
- Great marketers filter great from average and want to do something about it