THE ART AND SCIENCE OF STORIES

THE ART AND SCIENCE OF STORIES: We are agents worldwide because we are storytelling through crowdsourcing, authenticity, and transparency. Create stories that move people.  The World Cup will happen in 2026 in the U.S. She calls herself a Data Gypsy.  Tamara to create storytime.  Social media mentions for Barcelona vs. Madrid UEFA champions.  Adobe digital index, Adobe Prime TIme.  Use data to make a story.  Have a content calendar driven by events.  Timing is important “related and over time.”  Remember the past.  TV-Everywhere with Rock and Xbox sign in authentication.

Where does a story come from?

Data insight, behavioral observation, journalists like to read controversy.  Bounce rate–>referer (F) –> device.  “Dark Social” Tablet browsing higher than phones.  ADI uses the Scientific Method to approach building stories  Elevate conversation beyond what you know in risks.

Analysis of trailers with social mentions example.  Great for predictions.  Relevant 24.  Elevate messages due to problems with the fat finger and accidental landing pages.

“Sometimes reality is too complex. Stories give it form.”

-Jean Lue

Social Media + Mobile = Oreo Cookie

They have to get together 60% referrals of social media are coming from mobile.  Infobits; Characters now have @handles –> more interesting than actors.  Even drones tweeting the drone pilot story. This is reinforcing instead of readjusting.

Twitter Theater

Check out Dan Sinker ” The Epic at Mayor Manual.”

Retweet and Comment.  “Albert Brooks” is one of the funniest guys on Twitter.  What kind of person do you need to be a storyteller?  You need talent and skill.  There are different genres of storytelling.  Videos are more emotionally evocative.  Try pigging backing off random holidays like Back to the Future.

Crystal Balling

Further ingestion of data and consumer awareness of the benefits of sharing the data. Keys and the signing of things. The future will be more simple and fewer things that we have to control. Future for wireless carriers is. Text messaging started in 2005, smartphones started in 2007. The data traffic has gone up by 10,000%. Everything will begin to look only Mobile. A video is currently about 70% of all traffic on mobile. Constraints:

1) Spectrum of availability
2) Efficient delivery of data for
3) Price: low pricing points

THE ART AND SCIENCE OF STORIES

All spend advertising will move to digital with mobile. A cross-screen strategy. It’s going to be more sequential messaging and attribution modeling. Imagine thinking about Coke Uber. A fleet of trucks that are full or empty. The equipment telling you to need drinks. The driver can then optimize their route. Mobile payment solutions. Engaging with consumers at POS, mobile technology/phone. Approve consumers and make the company make better.

Look at the innovation in mobile. Where do you think the innovation in mobile is going to come from?
Cricket is a subsidiary of ATL. Drive studio, connected home, and some unifying platform that makes it easily accessible for the average user. SPOT INNOVATION

Generation of sharing data and getting something in return. In between where you are appreciative but concerned about privacy. Other than worries too much about privacy.

Look beyond just the segment of the world and the industry. Look at things from a different perspective to pull in and try to innovate. Blue sky and let’s see if this works. Mobile changes so fast, even you may fail, it can still lead a lot of success. Atlanta as top 5 cities in the United States.

Free up more spectrum. Mobile has no standards. The biggest challenge is mobile fragmentation. The barrier to driving innovation bc you are limited to the operating system and platform. Opens source platforms that use CMS.

Alternative monetization. Open source doesn’t provide enough opportunity. Low common denominator. Future of authenticating things. hASH ANONYMOUS IDEA SO WE CAN UNDERSTAND BROWING HISTORY, APPS.

Logging in with email is the ultimate authentication.

THE ART AND SCIENCE OF STORIES