Targeting Google Ads videos is pertinent to a successful YouTube channel! We are here to help you organize and perfect your Ads usage.
Here are some crucial points targeting Google Ads videos:
- Topics: Choose among YouTube video topics. You can run reservation CPM ads on family-oriented content.
- Interests: Viewers interested in particular things, like sports and hobbies, as evidenced by their browsing patterns and watched content.
- Affinity Audiences: Reach people who’ve demonstrated an interest in subjects and who are likely to view related content again. This type of targeting also facilitates connection with audiences that are similar to those targeted by offline campaigns.
- Demographics: Reach customers who are likely to be within the demographic groups you choose.
- First Position: This layer of targeting can be added to in-stream ads (there’s a CPM up-charge). It lets you reserve the first video ad someone sees in a session. This is similar to what happens in TV advertising when an advertiser pays more to run the first ad of a commercial break.
Optimizing Video Campaigns
If you find that your video ad’s view rate is lower than ads in your other campaigns, adjust your campaigns for a higher view rate. If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV. If you’re not achieving your clickthrough rate (CTR, the total number of clicks on your video ad divided by the number of people that the ad was served to) or CPV goals (and are paying much less), you may consider increasing your CPV or CTR.
To meet your CPV bid goals you can:
- Adjust your bids
- Expand your targeting
- Relax other campaign-level restrictions
- Improve your ads
Your view rate is the total number of views of your video ad divided by the number of people the ad was served to. The view rate is a good indicator of how compelling your video is. The higher the view rate, the more engaged viewers are with your content.
Improve Your Ads!
Shorter ads have higher view rates. Try rotating two or three different ads in and out of the auction to avoid “ad fatigue.” Learn better practices for creating effective video ads, so it may be possible to find a receptive audience by expanding your targeting in Google Ads. This will often have the added benefit of reducing your average CPV. While the view rate is the primary engagement metric associated with video campaigns, CTR is another way to measure how well your video campaign is doing. Add a clear call-to-action overlay within your video. You can find information about the placements of your ads by navigating to the “Targets” tab, and then clicking Placements under the “Where my ads were shown” label. As with Placements in Ads display ads, try to edit any inefficiently performing placements.
Targeting Methods for Google Ads Improvement:
- Demographic Groups: Choose the age, gender, and parental status of the audience you want to reach.
- Placements: Target unique channels or websites within them. For example, you can target an entire high traffic blog or the homepage of a popular news site, such as:
- Channels (YouTube Partner Channels)
- Videos (YouTube Videos)
- Sites (Display Network – includes YouTube as a publisher site)
- Topics: When it comes to target Google ads videos, make sure you target your video ads to specific topics. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you select. (Example: You target the “Automotive” topic, then your ad will show on YouTube to people watching videos about cars).
- Keywords: Depending on your video ad format, you can show your video ads based on words or phrases–keywords–related to a YouTube video, channel, or website that your audience is interested in.
- Interests: Pick from available categories to reach people intrigued by these topics, even when they may be visiting pages about other topics. Learn more about audience targeting.
- Affinity Audiences: Raise brand awareness and drive consideration with your TrueView video ads by reaching people who already have a strong interest in relevant topics.
- In-Market Audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer.
- Video Re-marketing: Reach viewers based on their past interactions with your videos, TrueView ads, or YouTube channel. If you’ve already linked your YouTube and Ads accounts, we’ll create custom lists for you automatically. Learn more about re-marketing lists for YouTube viewers.
How to Set Up Google Ads Targeting Exclusions:
- Sign in to your Ads account.
- Click the Campaigns tab, and then select the video campaign you want to edit.
- If you want to add an exclusion to a specific ad group, select the ad group you want to edit on the “Ad groups” tab.
- Click the Video Targeting tab.
- Select the targeting method where you want to make an exclusion, by clicking the related sub-tab: Demographics, Interests, Re-marketing, Topics, and Keywords.
- Tips regarding Demographics:
- Each demographic group – age, gender, and parental status – has its own sub-tab.
- You must have at least one demographic group selected on each tab. Interests, Topics, Keywords, or Re-marketing
- Click the green dot next to the demographic group you want to exclude, in the table on each sub-tab.
- A red dot will appear next to demographic groups that you have excluded.
- Tips regarding Demographics:
- Click +EXCLUSIONS, and then toggle to a campaign or an ad group, depending on how you want to apply the exclusion.
- Follow the steps on that sub-tab, and then click Save.
Does all of this make sense to you? We hope it does! Please comment below with any questions you may have regarding targeting google ads videos!