CURSTOMER SEGMENTATION AND TARGET MARKETING
Buyer Behavior in Consumer Markets The goal of Marketing Strategy: to identify specific customer needs, then design a marketing program that can satisfy those needs. The behavior of consumers is often irrational and unpredictable. Ethnography-developing information about families to develop products/services that better-fit family lifestyles. Successful marketing strategy depends on a clear understanding of customers […]
CURSTOMER SEGMENTATION AND TARGET MARKETING Read More »