Marketing strategy in today’s digital economy: The new age of marketing has been issued in. People are connecting through social media and business has trended to online. There is now a power shift to customers where individual consumers and business customers can compare prices or product specifications in a matter of minutes. Because of the […]
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SOCIAL MEDIA MEASUREMENT ANALYTICS http://searchenginewatch.com/article/2249515/Social-Media-ROI-14-Formulas-to-Measure-Social-Media-Benefits#smroi-tactic-planning Reuters Social Media Editor, Anthony De Rosa Klout measures influence based on your ability to drive action on social networks and have begun to incorporate real-world influence. The Klout Score is a number from 1-100 that represents the aggregation of multiple pieces of data about your social network activity. We
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THE ART AND SCIENCE OF STORIES: We are agents worldwide because we are storytelling through crowdsourcing, authenticity, and transparency. Create stories that move people. The World Cup will happen in 2026 in the U.S. She calls herself a Data Gypsy. Tamara to create storytime. Social media mentions for Barcelona vs. Madrid UEFA champions. Adobe digital
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A post shared by Benjamin Kepner (@benjaminkepner) on Jan 7, 2015 at 6:51pm PST ENTERTAINMENT SPORTS: HOW TO LISTEN/ENGAGE WITH FANS – Sports fans are tribal and fanatical. You have to be inserting instead of reacting. Media and Entertainment have to use content distribution on channels and make it more about the viewers on the
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SOCIAL SHAKE-UP OPENING SOCIAL MEDIA TODAY: The great thing about social change is that it’s exponential. You hear it from your own professionals and peers. Take us into the future with new business models. You need to feel inspired and connected to each other at Social Media Today: Expectations are completely different Effective collaboration Collapse
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“Consumers love us until they hate us.” DATA AND CREATIVITY: DEFINING DATA-DRIVEN SOCIAL CAMPAIGNS: Customers connect and how do we engage properly with each to what they care about. Social Data vs. Business Data. It’s too late when a customer has already complained, where are the early indicators. Have Marketing Analytics for long-term customer value. Customer
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GOOGLE+ STATISTICS Google+ 300 million active users GOOGLE+ BASICS Google+ Social Media Marketing Network Guide: Your business name ranks higher in Google search when you have a G+ business page. Google+ allows you to target your network in Circles, get increased SEO across the web, and has no maximum post limitation. Google+ pages can use
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Managing Individual Behavior: The Psychological contract is the overall set of expectations held by an individual with respect to what he or she will contribute to the organization and what the organization will provide in return. Each individual has the effort, skills, ability, time, and loyalty to contribute to an organization that pays and has career
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Linkedin Company Page Social Media Marketing: For marketers, LinkedIn company pages provide excellent opportunities to highlight products and services, link to marketing offers, drawing in leads that are in need of your content or deals, tell your company’s story, engage with your audience, share career opportunities within your company, and drive word of mouth at
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