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TRAVEL MARKET RESEARCH & LOCALIZATION

In the hospitality industry, we have to be watching for shifts in what guests want. Both in the leisure and business travel markets, the younger generation isn’t slowly creeping in. Look into Netflix Algorithm; Data Marketing is also in high interaction with trade shows like POW WOW.  The Marketing department gets information in the industry […]

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MARKETING TO VARIOUS GROUPS IN MEDIA

MARKETING TO VARIOUS GROUPS IN MEDIA Marketing to various groups in media can be simplified because of the relatively low-cost entry into the market, ethnic newspapers are the largest medium in terms of the number of vehicles (although they are far surpassed by the audiences of ethnic-oriented television). Most ethnic-targeted publications have experienced a significant

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