Persuasive Advertising

A post shared by Benjamin Kepner (@benjaminkepner) on Jul 25, 2016 at 2:40pm PDT Advertising and the Changing Communication Environment Advertising marketing strategy communications: Finding a cost-efficient plan for reaching increasingly in-control and demanding consumers is the major challenge of contemporary advertising. Convergence: coming together or intersecting different components of some related system. 1. Technological Convergence: radio programs […]