The design is an iterative process that seeks to integrate meaning with form. Elements of a Brief: Review of Process to Date Industry Trends Key Stakeholders Internal Audit Competitive Audit Interview findings Research findings Brand Architecture Brand Attributes Brand Strategy Goals Closure and next steps The Naming process is a complex, creative, and iterative process […]
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Graphic Arts Production: Printing is a means of graphic communications and the reproduction of quantities of images, which can be seen or perceived visually. EVOLUTION: pictographs–>ideographs–>cuneiforms–>hieroglyphics–>alphabet Web presses are used almost exclusively by gravure and have been a dominant factor in lithographic printing since 1954. Papermaking was invented in China. Five major printing processes use
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Design Processes: Letterhead Design Process. Clarify use–>Determine Need–>Get Content–>Develop Design–>Identity paper–>Determine production method–>Manage Production (Standard letterhead size is 8 ½ x ll used in Canada, Mexico, and US.) Business Card Design Process Clarify positioning–>Determine need–>Finalize content–>Develop Design–>Identity Paper–>Determine production method–>Manage production Brochure System Design Process Revisit big picture–>Design a cover system–>Determine Typographic System, Determine artwork–>Design
Types of branding for different brand processes: A disciplined process used to build awareness and extend customer loyalty. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition and give employees the best tools to reach customers are the reasons why companies
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Supplementary Language Teaching Tools: Not only do supplementary tools make teaching certain topics simple, but they can also make any topic come to life. Teachers should use puppets, create characters, and other props to give the student a memorable experience, all while teaching the subject. puppets, realia (anything physical that can be used in class
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TYPES OF DIGITAL GRAPHICS – Global Social Media Marketing Computer art Synthetic art Mechanical art CAD-computer assisted design or drafting is used in technical drawing or illustration Pixel-picture element Bit maps-real-world analog to a mosaic made from tiny colored tiles Types of Digital Graphics: Dithering, or mixing tiles of the available color of shades of
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FINDING YOUR WAY AROUND REPRODUCTION FILES What type of image is it? Is it a photographic image with continuous tones or is it a graphic design image with solid color, crisp edges, and line art. How is it going to be reproduced? Professional printing, office printing, and screen display have different file requirements. Some documents
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Foreign currency exposure into 3 types: Transaction Exposure – the sensitivity of “realized” domestic currency values of the firm’s contractual cash flows denominated in foreign currencies to unexpected exchange rate changes. Short-term exposure when it faces contractual cash flows that are fixed in foreign currencies. Unlike economic exposure well defined: the magnitude of transaction exposure
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Target Marketing Strategies: Customer Segmentation Once a firm has completed customer segmentation in a market, it must then evaluate each segment to determine its attractiveness and where it offers opportunities that meet the firm’s capabilities and resources. Attractive segments may be dropped for lack of resources, no synergy with the firm’s mission, overwhelming competition in
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Linkedin Company Page Social Media Marketing: For marketers, LinkedIn company pages provide excellent opportunities to highlight products and services, link to marketing offers, drawing in leads that are in need of your content or deals, tell your company’s story, engage with your audience, share career opportunities within your company, and drive word of mouth at
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