Marketing

HTTP Hypertext Transfer Protocol

History: Is it really used only for hypertext (an image…)? Methods: Get Post Others (head) Status codes 100 continue 200 Success 300 redirect 400 errors 500 server errors Headers Keep Alive MIME type Accepted encoding (compression) HTTP version (1.0 limitation – compression and Keep alive) HTTPS Requirement: Signing (Identification) Encryption RSA (Rivest, Shamir & Adleman) […]

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STRATEGY INNOVATION EXECUTION

A strategy Filter consists of a customized list of criteria that an opportunity, threat, issue, or challenge must meet in order to receive resources.  While a Strategy Filter is a tailored tool, there are four areas to consider in developing one: Purpose-the mission, vision, and values of the group Business design-the business model on which

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TRAVEL MARKET RESEARCH & LOCALIZATION

In the hospitality industry, we have to be watching for shifts in what guests want. Both in the leisure and business travel markets, the younger generation isn’t slowly creeping in. Look into Netflix Algorithm; Data Marketing is also in high interaction with trade shows like POW WOW.  The Marketing department gets information in the industry

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THE COLLABORATIVE ECONOMY

COLLABORATIVE ECONOMY 2020 FUTURE GIG ECONOMY Over time, there have been different phases of Internet Sharing. Later the Internet era shifted to the social media era of allowing us to connect with anyone in the word.  Now we live in the Collaborative Economy to help further our education and health. “Sharing is the New Buying.”

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INTERNATIONAL ECONOMICS BONDS

INTERNATIONAL ECONOMICS BONDS

International Economics Bonds: Operating exposure- the extent to which the firm’s operating cash flows would be affected by random changes in exchange rates. Operating exposure cannot be determined from accounting statements as transaction exposure. General Motors exports cars to Spain, but the strong dollar against the Euro hurts sales of GM cars in Spain.  In

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GROUPS TEAM DEVELOPMENT STRATEGIES

Groups are two or more people having common interests or objectives.  These can include individual leadership, individual accountability, and individual work products.  A group has two or more people who interact regularly to accomplish a common purpose or goal with similarities and gathering of people. Teams are a small number of people with complementary skills

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CURSTOMER SEGMENTATION AND TARGET MARKETING

Buyer Behavior in Consumer Markets The goal of Marketing Strategy: to identify specific customer needs, then design a marketing program that can satisfy those needs.  The behavior of consumers is often irrational and unpredictable.  Ethnography-developing information about families to develop products/services that better-fit family lifestyles.  Successful marketing strategy depends on a clear understanding of customers

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MARKETING STRATEGY IN TODAY'S DIGITAL ECONOMY

MARKETING STRATEGY IN TODAY’S DIGITAL ECONOMY

Marketing strategy in today’s digital economy: The new age of marketing has been issued in.  People are connecting through social media and business has trended to online.  There is now a power shift to customers where individual consumers and business customers can compare prices or product specifications in a matter of minutes.  Because of the

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PHOTOGRAPHY

Stock photography: http://us.fotolia.com/ Creating a visual resume. http://rightcareersteps.blogspot.com/2013/08/10-new-ways-to-build-kick-butt-new-age.html Types of Photography 1. Creative photography provides original images for reproduction and is a product of commercial photographers, art studios and creative art departments in printing companies. 2. Graphic arts photography is used in the reproduction of art and copy and is an integral part of the printing

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