Marketing

DIFFERENCE BETWEEN XML HTML CODING LANGUAGES

THE DIFFERENCE BETWEEN XML AND HTML

XML is not a replacement for HTML. XML and HTML were designed with different goals: XML was designed to describe data, with focus on what data is HTML was designed to display data, with focus on how data looks HTML is about displaying information, while XML is about carrying information. XML Components Element An XML […]

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TARGETING GOOGLE ADS VIDEOS FOR YOUTUBE

  Targeting Google Ads videos is pertinent to a successful YouTube channel! We are here to help you organize and perfect your Ads usage. Here are some crucial points targeting Google Ads videos: Optimizing Video Campaigns If you find that your video ad’s view rate is lower than ads in your other campaigns, adjust your

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WAYS TO REMARKET WITH GOOGLE ADWORDS

Ways to remarket with google Adwords: Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps. Learn more Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website.

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RANKING ON THE FIRST PAGE OF GOOGLE

Ranking on the first page of Google: Google allows individuals to search for almost any information about any topic. Google presents an array of information that most likely has a range of several pages. Google Analytics allows for the most relevant information to be held at the forefront to give the best quality information based

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GOOGLE MOBILE ADWORDS CAMPAIGN EXAMPLES

A post shared by Benjamin Kepner (@benjaminkepner) on Feb 13, 2015 at 4:26pm PST Google’s video offering on mobile Video Masthead — Including optional interactivity; The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home

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INTERNATIONAL ADVERTISING GLOCAL APPROACH

THE GLOCAL APPROACH TO INTERNATIONAL ADVERTISING

The glocal approach to international advertising: ”Glocal” describes how advertisers consider language and culture when tailoring global campaigns to populations around the world – or within the United States.  American consumers prefer foreign-made goods in a number of major product categories; a significant percentage of future growth in marketing and advertising will be more concentrated

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MONITORING GOOGLE DISPLAY NETWORK CAMPAIGNS

Monitoring google display network campaigns: To see how many viewable impressions your ad received in a cost-per-thousand viewable impressions campaign, follow the steps below. 1. Campaigns, Ad groups, Ads, or Display Network tab, click the Columns drop-down menu right above the statistics table. 2. To add a pre-defined set of Viewable CPM columns, select Branding.

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