Latin American association social media campaigns: From Machu Picchu to Mexico Amor y Pasion Celebrate with us! Night of dance, dinner, art & festivity – Amor y Pasion por Nuestra Comunidad A perfect Valentine’s outing! Amor y Pasion por Nuestra Comunidad – Night of dinner, dance, festivity! Amor y Pasion por Nuestra Comunidad es el […]
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Conducting a Situation Analysis Collecting and Analyzing Marketing Information: Analysis Alone Is Not a Solution. Situation analysis is a necessary, but insufficient, a prerequisite for effective strategic planning. The purpose of taking things apart is to understand why people, products, or organizations perform the way they do. Data Are Not the Same As Information. Data-a
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How does your charity support the Atlanta community? Southwest airlines luv competition: The Latin American Association helps Latino immigrants achieve self-sufficiency, put down roots, build a better life for themselves and their families, and contribute to a more integrated Atlanta community. Established in 1972, we are the leading service provider for Latino families in Atlanta,
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A post shared by Benjamin Kepner (@benjaminkepner) on Apr 19, 2012 at 6:43am PDT Twitter Social Media Tools Measurement If you haven’t installed Hootsuite or Tweetdeck yet, now’s the time to do it. If you’re going to use Twitter consistently, put yourself in the place of most potential by spending your time wisely. Who are the people
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Facebook Marketing Measurement Tools 1. Facebook Insights: This may seem a little obvious, but if you are managing a Facebook fan page before you begin looking for more in-depth tools, make sure you check out your Facebook insights page to see how many people are participating, liking stories or leaving comments. 2. Sysomos Facebook Page
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The history of advertising is one that has to be psychologically understood. Sophisticated advertising elements introduced over the years have changed motivational research to define consumer behavior, media analysis to reach targeted consumers, and creative strategy to enhance selling messages. Advertising is a communications tool that functions most efficiently in combination with the centralized exchange: when goods and services are
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Pesa summit instills faith: The crowd. The chatter. The entertainment. The only way to succeed in the entertainment industry by networking and leveraging contacts. A catered brunch, 3 panels, keynote presentations, and a Red Bull powered networking hour later –I found myself peeking into the PESA Summit, UGA’s premier entertainment and sports conference conceptualized by
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MARKETING TO VARIOUS GROUPS IN MEDIA Marketing to various groups in media can be simplified because of the relatively low-cost entry into the market, ethnic newspapers are the largest medium in terms of the number of vehicles (although they are far surpassed by the audiences of ethnic-oriented television). Most ethnic-targeted publications have experienced a significant
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Blogging tips that get results: Blog or die, publish or perish. Blog article writing is an essential element to getting found by customers and by Google. Site visitors and search engines are looking for fresh, new content that is interesting. Published optimized blogs are like an annuity – they will continue to attract your targets’
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Marketing Strategy Decisions Market Segmentation-divide the total market into smaller, relatively homogeneous groups or segments that share similar needs, wants, or characteristics. Target Markets-he or she identifies one or more segments of individuals, businesses, or institutions toward which the firm’s marketing efforts will be directed. Product Decisions Product positioning-involves establishing a mental image, or position,
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