Marketing

HOW TO GET FACEBOOK CONVERSIONS TO BOOST SALES, DONATIONS, MEMBERSHIPS, AND LEADS

How To Get Facebook Conversions To Boost Sales, Donations, Memberships, And Leads: Your goal may be to get new shoppers acquainted with your products so you’d want them to view your product page. If you’re trying to get your previous product page visitors to move closer to purchase, your goal could be to get them […]

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SLIDESHARE JOINT PRESENTATIONS

Slideshare Joint Presentations: Colleagues with similar products. The key here is that you offer products similar to each other, yet different enough that you are not direct competitors.  When I collaborated on my Color-of-the-Month slideshows, all the participants were quilt designers.  But our designs were so unique that we were not direct competitors. Gather a talented

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DRIVING ENGAGEMENT INFLUENCE SOCIAL VIDEO

A post shared by Benjamin Kepner (@benjaminkepner) on Mar 24, 2018 at 12:52pm PDT Driving Engagement Influence Social Video: At this very moment, someone is tweeting while they watch a movie or the next #BreakingBad episode of Walt getting away again. Videos are becoming an entirely social experience and the future of television is one where

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marketing implementation and control

MARKETING IMPLEMENTATION AND CONTROL

MARKETING IMPLEMENTATION AND CONTROL Strategic Issues in Marketing Implementation Marketing Implementation is critical to the success of any firm because it’s responsible for putting marketing strategies into action. Implementation refers to the “how” part of the marketing plan. Some of this misunderstanding stems from the fact that marketing strategies almost always turn out differently than

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QUALITATIVE SOCIAL MEDIA MONITORING AND SOCIAL MEDIA LISTENING TOOLS

ALTERIAN SM2 Qualitative social media monitoring and social media listening tools. More in-depth than some other social media monitoring services, Alterian provides advanced user behavior statistics, demographics, location, positive or negative tones, and trending topics for your brand as seen across a host of social media and outlets. 1. Alterian SM2: More in-depth than some other

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INFLUENCER MARKETING SOCIAL MEDIA MARKETING

Influencer marketing social media marketing. Influencer Marketing is the most important new approach to marketing in a decade for those professionals trying to influence decision-making.  It serves as a form of marketing that has emerged from a variety of recent practices and studies, in which the focus is placed on specific key individuals or types of

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DEVELOPING AND MAINTAINING LONG-TERM RELATIONSHIPS

The company collects customer information at every point where it contacts a customer-sales, loyalty programs, surveys, direct mail advertising, sales promotions (contest and sweepstakes) and affiliate programs with florists, credit card companies, and airlines, and uses it to create customized communications and product offerings for each of the customers in the database.  A sophisticate4d segmentation

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BUSINESS CASE ANALYSIS

BUSINESS CASE ANALYSIS

Spring 2011 Terry Undergraduate Business Case Competition I. Executive Summary The purpose of this business analysis is to create a feasible business model and marketing plan for launching the new integrated product known as the Perfect-A-Flash. VIP’s problem statement for the marketing plan of the new product development process is defined as “how to launch

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IDENTIFYING IMPORTANT PEOPLE IN YOUR CAREER

Identifying Important People in Your Career The Mentor: Jill Walton/Mark Anthony Thomas is the person who has reached the level of success you aspire to have. You can learn from their success as well as their mistakes. Heed their wisdom and experience. This relationship offers a unique perspective because they have known you through several peaks

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