marketing strategy

SEARCH ENGINE OPTIMIZATION HISTORY

History of SEO The original purpose of the Internet was to share academic resources between universities. Search engine usage has evolved over the years but the primary principles of conducting a search remain largely unchanged. Most search processes include: Experience the need for an answer, solution or piece of information. Formulate that need in a string

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GROUPS TEAM DEVELOPMENT STRATEGIES

Groups are two or more people having common interests or objectives.  These can include individual leadership, individual accountability, and individual work products.  A group has two or more people who interact regularly to accomplish a common purpose or goal with similarities and gathering of people. Teams are a small number of people with complementary skills

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CURSTOMER SEGMENTATION AND TARGET MARKETING

Buyer Behavior in Consumer Markets The goal of Marketing Strategy: to identify specific customer needs, then design a marketing program that can satisfy those needs.  The behavior of consumers is often irrational and unpredictable.  Ethnography-developing information about families to develop products/services that better-fit family lifestyles.  Successful marketing strategy depends on a clear understanding of customers

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MARKETING STRATEGY IN TODAY'S DIGITAL ECONOMY

MARKETING STRATEGY IN TODAY’S DIGITAL ECONOMY

Marketing strategy in today’s digital economy: The new age of marketing has been issued in.  People are connecting through social media and business has trended to online.  There is now a power shift to customers where individual consumers and business customers can compare prices or product specifications in a matter of minutes.  Because of the

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PHOTOGRAPHY

Stock photography: http://us.fotolia.com/ Creating a visual resume. http://rightcareersteps.blogspot.com/2013/08/10-new-ways-to-build-kick-butt-new-age.html Types of Photography 1. Creative photography provides original images for reproduction and is a product of commercial photographers, art studios and creative art departments in printing companies. 2. Graphic arts photography is used in the reproduction of art and copy and is an integral part of the printing

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MARKETING STRATEGY SMALL DESIGN FIRM

MARKETING STRATEGY SMALL DESIGN FIRM

Marketing strategy small design firm: Analyze your firm’s strengths and weaknesses honestly.  Set realistic marketing goals based on your firm’s financial means.  Design your program around your needs and interests.  Record your goals and marketing plan.  Identify your markets through careful research.  Involve as many of your staff in the promotion of the offices as

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FRANKENMARKETER MARKETING SKILL GOALS FOR 2015

Frankenmarketer marketing skill goals for 2015: The audience in the United States.  Brand out, consistency, clarity, and scale.  “We’re all publishers now.”  You can outsource content marketing to agencies, but the core skill marketers need to have is content.  By creating content at scale and appropriately distributing it through a content funnel you can grow

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INFLUENCE ORGANIZATIONAL CHANGE GOOGLE TRAINER

WHY SHOULD YOU NETWORK?

Why Should You Network? Workshop Facilitator– Penguin Mariduena, StarMar Consulting LLC-Star 64% of jobs are found through networking! Networking is important in a job search to: Get your message out Get marketplace information Get information on target companies Get advice, ideas Get referrals, more networking contact names Consider spending up to 20 hours a week

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ART SCIENCE STORIES STORYTELLING

THE ART AND SCIENCE OF STORIES

THE ART AND SCIENCE OF STORIES: We are agents worldwide because we are storytelling through crowdsourcing, authenticity, and transparency. Create stories that move people.  The World Cup will happen in 2026 in the U.S. She calls herself a Data Gypsy.  Tamara to create storytime.  Social media mentions for Barcelona vs. Madrid UEFA champions.  Adobe digital

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