marketing strategy

GOOGLE ADWORDS BIDDING STRATEGY

Google Adwords bidding strategy: Manually set bids at the ad group level, for individual keywords, or for ad placements, so you know you’re bidding for most important clicks. With automated bidding, you can set a daily budget and then have AdWords automatically adjust your bids to get the most clicks or conversions possible within your

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GOOGLE MOBILE ADWORDS CAMPAIGN EXAMPLES

A post shared by Benjamin Kepner (@benjaminkepner) on Feb 13, 2015 at 4:26pm PST Google’s video offering on mobile Video Masthead — Including optional interactivity; The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home

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INTERNATIONAL ADVERTISING GLOCAL APPROACH

THE GLOCAL APPROACH TO INTERNATIONAL ADVERTISING

The glocal approach to international advertising: ”Glocal” describes how advertisers consider language and culture when tailoring global campaigns to populations around the world – or within the United States.  American consumers prefer foreign-made goods in a number of major product categories; a significant percentage of future growth in marketing and advertising will be more concentrated

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MONITORING GOOGLE DISPLAY NETWORK CAMPAIGNS

Monitoring google display network campaigns: To see how many viewable impressions your ad received in a cost-per-thousand viewable impressions campaign, follow the steps below. 1. Campaigns, Ad groups, Ads, or Display Network tab, click the Columns drop-down menu right above the statistics table. 2. To add a pre-defined set of Viewable CPM columns, select Branding.

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FACEBOOK CUSTOMER CONVERSIONS EXAMPLES

TYPES OF FACEBOOK CUSTOMER CONVERSIONS

Types of Facebook customer conversions: Implement Events and Conversions with your Facebook Pixel tab and click the Create Conversion button in order to select one of the following tracking methods: URL-based – URL-based custom conversions allow you to define a subset of standard events as conversions based off keywords in the URL. Event-based – Event-based

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PAINT YOUR FACEBOOK CANVAS

Paint your facebook canvas: Have you ever noticed our painters from history told a story along with their canvas? They used their artwork to create wonderful works that would give the audience something to speak about even after viewing the piece.  That’s what the Facebook Canvas Unit should be for you as a Facebook artist.

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SLIDESHARE SOCIAL MEDIA MARKETING IDEAS

Slideshare social media marketing ideas: Giving a PowerPoint presentation is supposed to be fun and offer value. The key to being effective with SlideShare is to provide value to your viewers and a soft sell at the same time.  Educate your viewers, amaze them, and impress them, and sales will follow. Viewers can easily embed your Slideshare

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INBOUND SALES MARKETING STRATEGY PROCESS

Inbound sales marketing strategy process: Legacy salespeople held the answers to what is included in an offering, how much something cost, and how it compared to other companies, who else is using the offering and do they like it? Inbound Selling Philosophies are that inbound sales teams base their entire sales strategy on the buyer

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