A prospect is a potential customer that meets the qualification criteria established by your company. Prospecting is identifying potential customers. A Prospect Base is made up of current customers and potential customers. Use the What if? Analysis and 20:80 Rule. Always have a group of people that can be promoting the importance of prospecting. […]
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53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you
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Repurpose value content marketing strategies: Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have
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______________________________________________________________________________ Did you know that Facebook has 1.65 billion users? Target Rating Points (TRP) measure impressions as a percentage of the target population for an advertising campaign and are a core aspect of how TV ads are purchased and measured. TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen.*
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A post shared by Benjamin Kepner (@benjaminkepner) on Mar 14, 2014 at 7:28am PDT GOOGLE ADWORDS TRAFFIC SOURCES TRACKING Direct Traffic: Represents visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser. Referring Sites: Sites that send traffic to you. These could be banner ads or
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Delivering facebook ads that win: 1.9 billion people a month access facebook. Every day, more than a billion people access Facebook via a mobile device. By advertising on Facebook, you can spread your business to the right people, bring people to your store or website, and sell more. Direct ads based on location, age and
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Marketers need a process to generate content marketing content plan ideas. Humans are always coming up with new ideas. A process allows you to think of content marketing content plan ideas that may not be easily apparent. Reasons to know how to generate content marketing content plan ideas: Your days are busy, uncover content marketing
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