marketing strategy

The Marketing plan provides a detailed formulation of the actions necessary to carry out the marketing program.  A marketing plan is not the same as a business plan.  Business plans, although they typically contain a marketing plan, encompass other issues such as business organization and ownership, operations, financial strategy, human resources, and risk management.  Can

Product Positioning Options: Positioning involves those decisions and activities intended to create and maintain certain concepts of the firm’s product in the customer’s mind.  Differentiation refers to your ability to separate yourself and your product from that of your competitors.  It is key to building and maintaining a competitive advantage.  A value proposition is the

The role of ethics and social responsibility: In response to customer demands, along with the threat of increased regulation, more and more firms have incorporated ethics and social responsibility into the strategic marketing planning process. Dimensions of Social Responsibility Social Responsibility relates to an organization’s obligation to maximize its positive impact on society while minimizing

To understand Basic Marketing Concepts one must first understand general marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Basic Marketing Concepts you nee to know:   A post shared by