Globally, 2 billion people access Facebook every month and 1.32 billion people use it every day (Facebook data, Jul 2017). There are more than 400 million daily active people on Instagram (Facebook data, Feb 2017) and 75% of Instagrammers say they take action after being inspired by a post on Instagram (Instagram User Survey, Mar […]
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A prospect is a potential customer that meets the qualification criteria established by your company. Prospecting is identifying potential customers. A Prospect Base is made up of current customers and potential customers. Use the What if? Analysis and 20:80 Rule. Always have a group of people that can be promoting the importance of prospecting.
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Personal Selling occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service; value added. Personal selling refers to the personal communications of information to persuade unselfishly to someone. The customer buys something such as a good, service, idea, or something else that satisfies that
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It is estimated that in 2009 almost 74% of the U.S. population – or more than 22 million citizens – use the Internet. There are five primary types of advertising in digital media: search, online display, email marketing, social media marketing, and mobile marketing. Search: search, or keyword advertising, dominates all forms of digital advertising. Marketers can
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