Gary Vaynerchuk

THE ROI OF SOCIAL MEDIA MARKETING FOR BUSINESS

“Piano Man” Gary Vaynerchuk sang us a song on what the ROI of social media means for society at Inbound Conference 2012.  His speech focused on customer retention and realizing that social media has an impact on the way we do business in today’s world. “The way we communicated in the past has now been […]

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Inbound Marketing

THE INBOUND MARKETING MOVEMENT

Ring. Ring.  Wake up!  Get in the caaaar, it’s inbound time!  I arrived at the Hynes Convention Center in frenzy with a coffee in hand in late September. With over 2,800 marketers in attendance, I grabbed my seat early while I gawked at how mainstream the inbound marketing movement was becoming.  People were rushing through

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