Types of CreativeDo you have multiple store locations? If so, create a list of all locations and upload them to Business Manager to set up Facebook Locations for your Page. This allows you to create ads using our Store Visits objective, which can help drive in-store foot traffic and offline sales for each of your […]
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Facebook Marketing Guide – People-based measurement enables you to accurately assign credit to each conversion, by tracking the entire consumer journey across publishers, devices, and platforms. This knowledge empowers you to make data-driven decisions on where to best-put ad spend to achieve optimal results and increase revenue. Helps you understand the cross-device, people-based path to
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A post shared by Benjamin Kepner (@benjaminkepner) on May 18, 2018 at 10:44pm PDT Creating Facebook 360 videos and photos through Virtual Reality (VR) content refers to a simulated 3D environment that has a greater degree of immersion and interactivity than 360 video content. However, VR native content does not live on the Facebook News
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Summited the highest peak in Colorado 🌲🏔🧗♂️🤯✊ with SeanO! #14440ft #high #14er #justgonnasendit #rockies #rage #bestfriend #goals #bucketlist #mtelbert #funk #mountainman #colorado #leadville A post shared by Benjamin Kepner (@benjaminkepner) on Jun 2, 2018 at 8:51am PDT Facebook Campaign Planner is a standalone interface for creating, comparing, and sharing reach and frequency media plans
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Facebook Advertising Solutions Facebook ads reporting is the first step in understanding Facebook Advertising Solutions: We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Facebook Conversion Lift We recommend this if you’re trying to answer
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View this post on Instagram A post shared by Benjamin Kepner (@benjaminkepner) on Sep 8, 2018 at 1:41am PDT If you choose the Video Views objective, you can opt to be charged by impressions (CPM) or 10-second video views. When you select 10-second-video-views billing, you’ll be charged each time your video was watched for a
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Regardless of age, people prefer to UTILIZE FACEBOOK MESSENGER COMMUNICATION over calling or emailing because it has made communication simpler, more ongoing, more frequent, and more thoughtful. A recent survey by Nielsen showed that 53% of people say they’re more likely to shop with a business they can message directly.1 When you UTILIZE FACEBOOK MESSENGER
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______________________________________________________________________________ Did you know that Facebook has 1.65 billion users? Target Rating Points (TRP) measure impressions as a percentage of the target population for an advertising campaign and are a core aspect of how TV ads are purchased and measured. TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen.*
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A post shared by Benjamin Kepner (@benjaminkepner) on Feb 27, 2018 at 11:58am PST TYPES OF DATA TO INTEGRATE WITH YOUR FACEBOOK CRM Data Email, phone numbers, iOS IDFAs, Android Advertising IDs, app user IDs Can be used for all objectives — acquisition, retention, re-engagement Can mirror current efforts in email and direct mail Can
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The power of facebook editor: Power Editor allows you to easily manage your campaigns, ad sets, bulk ads, and individual ads. Campaign Level Overview Think of the campaign as the foundation of your ad. At the campaign level, you’ll choose an advertising objective, such as Get video views or Get installs of your app. Your
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