A strategy Filter consists of a customized list of criteria that an opportunity, threat, issue, or challenge must meet in order to receive resources. While a Strategy Filter is a tailored tool, there are four areas to consider in developing one: Purpose-the mission, vision, and values of the group Business design-the business model on which […]
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Frankenmarketer marketing skill goals for 2015: The audience in the United States. Brand out, consistency, clarity, and scale. “We’re all publishers now.” You can outsource content marketing to agencies, but the core skill marketers need to have is content. By creating content at scale and appropriately distributing it through a content funnel you can grow
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How to create content that people actually care about: Ever feel like people don’t care about the time you spend developing content marketing? James Andrews dispels the myths of content creation by showing you easy ways to create great looking content. James Andrews, the founder of Social People, specializes in the creation of digital/social technology strategies,
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Coca-Cola Image Here Coca-cola opens up marketing strategy happiness: Laura Pettus, Sr. Marketing Activation Manager at Coca-Cola Co., is a woman with a great heart. Her Terry Talk with the students was an innovative and good feeling. Coca-cola is an aspiring brand that took Laura a great time to achieve to be a part of. She went back
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