Business Archives

LEAVING THE CLASSIC CITY

Event Marketing / By Benjamin Kepner / January 5, 2012 / Business, Consultants, Etiquette, Mail, mass emailings, Mobile phone, New York City, personal conversations, Relationships, Terry College of Business, thinking of life, thinking outside of the box, uga alumni, undergraduate student services

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MAKE A CAREER IN SALES

Sales / By Benjamin Kepner / September 15, 2011 / altria, Business, communication, Customer, Marketing, Marketing and Advertising, Newell Rubbermaid, personal selling, sales, sales techniques, Strategic Planning, Terry Talks, University of Georgia

How does one become a great salesman? I myself constantly find that businesses are looking for that one character that can not only tell a story but close the deal. Human resource departments spend a plethora of time and money conducting personality tests to find that next energetic enthusiast that will drive their future growth.

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COCA COLA PURO

3 Comments / Marketing Strategies / By Benjamin Kepner / July 21, 2011 / Business, Coca-Cola, leader, leadership, Marketing

Coca cola puro: I. Problem There remain over one billion people without access to an adequate water supply and 2.4 billion who lack basic sanitation, leaving millions to die every year from otherwise preventable water-related diseases. Countries highly affected by catastrophes and natural disasters also don’t have the necessary emergency relief services, sustainable water purification

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COCA-COLA OPENS UP MARKETING STRATEGY HAPPINESS

1 Comment / Event Marketing / By Benjamin Kepner / July 6, 2011 / Brand, Business, Coca, coca cola co, Coca-Cola, Coca-Cola Company, Coke, content marketing, detail management, journalism school, long term relationships, Marketing, marketing strategy, Terry Talks, United States

Coca-Cola Image Here Coca-cola opens up marketing strategy happiness: Laura Pettus, Sr. Marketing Activation Manager at Coca-Cola Co., is a woman with a great heart. Her Terry Talk with the students was an innovative and good feeling. Coca-cola is an aspiring brand that took Laura a great time to achieve to be a part of. She went back

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ENTREPRENEURSHIP FINDS THE DREAMERS

Event Marketing / By Benjamin Kepner / May 19, 2011 / Business, capital investors, creating vision, Customer, disparate data sources, entrepreneurship, financial components, investors captial, lifetime value, Marketing, Marketing and Advertising, marketing strategy, marketing tactics, options theory, Rate of return, roi marketing, Small business, sophisticated approaches, venture capitalists, weighted values

Entrepreneurship finds the dreamers: Entrepreneurial. It’s a big word with a big meaning. Dreaming and risk-taking are something in life that can seem as unreality. Entrepreneurship is a story to tell the network of people you know. In the interest of pursuing my own entrepreneurial business one day, I aattendedMatt Marvel (production fence work) and

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CUBA: LE PERIODO ESPECIAL EN LA ESQUIZOFRENIA ECONOMICA

International Business / By Benjamin Kepner / April 22, 2011 / Business, Cuba, International Marketing, Spanish

A. El estilo cognitivo Cuba: le periodo especial en la esquizofrenia economica – Existen negociantes que son miembros del gobierno (empresas mixtas) y existen negociantes de empresas familiares (empresas privadas). La persona de negocios privados en Cuba es un pensador asociativo. Usualmente procesa información en una manera subjetiva y pone más énfasis en el valor del

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LEAVING THE CLASSIC CITY

MAKE A CAREER IN SALES

COCA COLA PURO

COCA-COLA OPENS UP MARKETING STRATEGY HAPPINESS

ENTREPRENEURSHIP FINDS THE DREAMERS

CUBA: LE PERIODO ESPECIAL EN LA ESQUIZOFRENIA ECONOMICA

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