brand strategist Archives

CREATOR COLLABORATION WITH BRANDS

Google For Education Certified Trainer, Marketing Strategies / By Benjamin Kepner / August 23, 2018 / brand clarity, brand strategist, Global Social Media Marketing, Marketing, Marketing and Advertising, marketing strategy, marketing tactics, Strategic Planning

Brands Broadcast; Creators Connect. YouTube influencers already speak to (and are trusted by) your target audience, no matter what you’re promoting. Creators possess in-depth knowledge about YouTube Analytics, viewership patterns, and content strategy. Like-minded and connected, they are more than merely viewers, or eyeballs; they are a tribe. They can be on-camera talent, writers, camerapersons, video editors, and […]

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CATEGORIES OF HOTEL SUPPLY

Travel / By Benjamin Kepner / June 2, 2016 / brand strategist, Business, Customer service, sales, travel

Categories of hotel supply: It’s all about perception. Japan can be a place full of Jasmine Tea, quick naps, # block, #nuo street names. Japanese couples sleep in separate beds and don’t negotiate. They expect more on price. Their culture is strict and polite and bow with 2 hands when they give a business card.

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DESIGN: Brand Strategy

8 Comments / Marketing Strategies / By Benjamin Kepner / April 17, 2014 / Brand, brand strategist, Design, Marketing, marketing success

The design is an iterative process that seeks to integrate meaning with form. Elements of a Brief: Review of Process to Date Industry Trends Key Stakeholders Internal Audit Competitive Audit Interview findings Research findings Brand Architecture Brand Attributes Brand Strategy Goals Closure and next steps The Naming process is a complex, creative, and iterative process

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TYPES OF BRANDING FOR DIFFERENT BRAND PROCESSES

Marketing Strategies / By Benjamin Kepner / March 27, 2014 / Brand, brand strategist, Marketing

Types of branding for different brand processes: A disciplined process used to build awareness and extend customer loyalty. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition and give employees the best tools to reach customers are the reasons why companies

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SUCCESSFUL BRANDING WITH ANDY BARKSDALE

1 Comment / Marketing Strategies / By Benjamin Kepner / April 14, 2011 / Brand, brand clarity, brand strategist, Brandweek, personal brand, Strategic Planning, Style Guide, Terry College of Business, Terry Talks

Successful branding with andy Barksdale: Mr. Andy Barksdale, Executive Vice President, and Chief Sales and Marketing Officer of LPL Financial Services, presented “CEO of Me, Inc.” to students in the Terry College of Business at the University of Georgia as part of the 2011 Terry Talks Speaker Series. He has become a successor in his

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CATEGORIES OF HOTEL SUPPLY

DESIGN: Brand Strategy

TYPES OF BRANDING FOR DIFFERENT BRAND PROCESSES

SUCCESSFUL BRANDING WITH ANDY BARKSDALE

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