Want to know what advertising is and the different types of advertising which you can use to market your product or services? Perfect! Let’s jump into this advertising guide. What is Advertising? Advertising is a key component of promotion and one of the most visible elements of an integrated marketing communications program. Advertising is paid […]
TYPES OF ADVERTISING WHICH YOU SHOULD USE TO DRIVE SALES Read More »
What is integrated marketing communications? IMC is a perfect solution for achieving your marketing objectives. Let’s learn more about the IMC process and its tools. Integrated Marketing Communications Integrated marketing communications is a combination of both traditional and modern promotion strategies to create one consistent message across multiple channels to ensure the maximum persuasive impact
INTEGRATED MARKETING COMMUNICATION | 6 STEPS OF IMC PROCESS AND TOOLS Read More »
Are you struggling to design a complete advertising campaign? If so, then look no further, because that’s what we’re going to cover in this guide. A complete advertising campaign helps you to drive more leads for your business. Major principles of advertising are: Strategy: All good effective advertising has a strong strategic basis. Media: Best
COMPLETE ADVERTISING CAMPAIGN KEYS TO DRIVE FRUITFUL RESULTS Read More »
Repurpose value content marketing strategies: Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have
REPURPOSE VALUE CONTENT MARKETING STRATEGIES Read More »
NEXT: PRODUCT DATA SPECIFICATION Use Google Merchant Center as a resource to manage feeds, view data, and explore programs for your products. Go to the Home page from the navigation panel to quickly view Merchant Center announcements as well as your Dashboard information. The dashboard contains product data overviews, feed information, and Shopping ad clicks.
NAVIGATE GOOGLE MERCHANT CENTER Read More »
Advertising on Youtube: Video ads run on YouTube and across the web through the Google Display Network. With more than one billion users, YouTube is available in 70+ countries and 60+ languages and offers rich content from all over the world. The Display Network reaches over 90% of Internet users worldwide through two million sites
ADVERTISING ON YOUTUBE Read More »
The glocal approach to international advertising: ”Glocal” describes how advertisers consider language and culture when tailoring global campaigns to populations around the world – or within the United States. American consumers prefer foreign-made goods in a number of major product categories; a significant percentage of future growth in marketing and advertising will be more concentrated
THE GLOCAL APPROACH TO INTERNATIONAL ADVERTISING Read More »
Inside creative studio Atlanta interactive marketing: If you’re passionate, people will recognize it. As Sharon Carter says, “passionate people bring that life to AiMA.” Experiencing first hand the energy, enthusiasm, and wealth of knowledge found at an AiMA event brings passionate people from all walks of life together – especially creative. “An open bar
INSIDE CREATIVE STUDIO ATLANTA INTERACTIVE MARKETING Read More »
Advertising legal issues ethical issues LEGAL ISSUES: Legal Environment includes what laws and regulations that determine what advertisers can and cannot do. It opens up communications (rationalism) to broaden the range of ideas and debates. It can also expand the market economy and a democratic society. However, it limits Communications (behaviorist). One needs to enforce standards of
ADVERTISING LEGAL ISSUES ETHICAL ISSUES Read More »
Linkedin advertising converts sales opportunities LinkedIn Ads allow you to promote your company page through an ad campaign. There’s not a ton of room to work with due to these ad limits, but you can still craft effective calls to action, branding, and visual impact. Remember to test your Ads! Try different pictures, headlines, and offers to depend
LINKEDIN ADVERTISING CONVERTS SALES OPPORTUNITIES Read More »
