We’ve talked about setting up your YouTube channel already, but there are just so many important steps and tips to adhere to. The article below will focus on setting up a YouTube channel’s description and trailers.
The #1 goal of a YouTube trailer video is for new visitors to understand what types of videos they can expect to watch on your channel when you will release new videos and the benefit of subscribing to the channel.
Channel Descriptions
Include the most important information, like a tagline at the beginning. Use Google Trends to identify searchable keywords to include (look at “average percentage viewed” per keyword to rank relevance).
When setting up your YouTube channel, make sure that:
- Your channel art and text look good on smaller screens
- Your video titles have important keywords in front so they’re not cut off
- You adhere to your channel’s mission statement
- Create a channel trailer to help
- You have quarterly business goals
Channel Trailers
Include a hook in the first 15 seconds so a majority of the audience hears it. Enable the channel trailer for unsubscribed viewers so that it auto-plays for them. Find out how to produce a captivating channel trailer. Make sure your channel trailer focuses on your channel’s mission statement.
A mission statement for a channel establishes the channel’s purpose and guides its future decisions by communicating to your audience what content is available and why they would be interested. It describes the channel’s value proposition and summarizes the content themes. Some tips when putting together a solid mission statement while setting up your YouTube channel:
- Add the mission statement to your channel’s About tab.
- Set a vision for your business on YouTube.
- Optimize the channel art (banner and icon)
- Note: You can no longer edit your channel icon or channel art on mobile devices.
- Check out additional areas to showcase your brand.
- Use a branding watermark to embed your channel logo.
Remember, setting up your YouTube channel the correct way will tell viewers a story about its mission and brand through its channel trailer and channel description. These elements communicate what the channel offers as a whole, introducing viewers to the content and enticing them to watch more. The trailer and description invite viewers to subscribe, the trailer highlights the diversity of content available, and the description summarizes the video upload schedule! If need be, you can ever write out a script for your trailer. You can look at a sample script for GSMM here.
There are just so many important steps and tips to adhere to. The article below is just a more detailed look on how to hone in on making and setting up your YouTube channel so it can stand out over others! If you have more questions/comments please leave us a message below!