Repurpose value content marketing strategies: Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have “NoIndex” in their copy of the article.
Republishing Best practices:
- Choose reputable sites to partner with like Business to community, social media today, business insider, next web, huff post, Quora, and Reddit
- Don’t republish all your content, just top performing content
- Update the headline of each republished piece of content
- Wait at least two weeks before you republish your content
- Include internal links throughout your post
- Make sure your content is a great fit for the site it’s being published to
- Include a call-to-action within your blog’s post
- Utilize Medium, inbound.org, and LinkedIn to control republishing posts
Effective Recycled content
- Adjust: Added, removed, or re-worded?
- Combine: Combine related or unrelated content to provide new value and meaning
- Expand Something you’ve already done in order to dig deeper into that topic.
Splitting up a comprehensive guide. Don’t create content to just create content. Think of each content idea that provides value to plant. The roots are social media and blog posts. The trunk is an ebook, whitepaper, or guide. The branches are a webinar or infographic of other pieces of content. If you consistently nurture a sprout to develop as the foundation of roots into a healthy sapling. Mater tree with strong branches.
8 steps to recycling content into a long-form offer:
- Identity content format and topic
- Make a list of supporting subtopics
- Choose the strongest supporting subtopics.
- Create content for each supporting subtopic – blog post with the Instagram photo in it
- Download or create a template for the guide.
- Recycle blog content and format into chapters.
- Create the rest of the content needed to complete.
- Update the blog post-call-to-actions: subscribe to email updates. Image call-action to get guides.
Guide to a slide deck into a webinar into an infographic into video graphics with a voice over. Create an email series with email content to audio or podcast. Create a checklist and embed a Zeef list of curated links on to your website. Recycle this one-page resource list into an email course. Give the course its own landing page product E-Course. Create an industry grader for the skills needed to use technology. Video series or a chatbot are also great ideas to republish only your top content.
REPURPOSE VALUE CONTENT MARKETING STRATEGIES