An easy way to tell if you have an opportunity to globally expand on YouTube is if you see unexpected viewers in your ‘top locations’ section. You might consider turning on closed captions or adding localized metadata to make the content more accessible for your audience. The watch time report shows you which videos your viewers enjoy and how much time they spend watching them. You can also note how well different types of videos are doing by grouping them together with similar themes, styles, lengths, and performance. If certain types of videos regularly get a lot of views, you might consider if you can create a series like that.
You can easily tell which of your videos are the most popular by simply accessing the ‘multi-line’ version of the watch time report to get a bird’s-eye view of your top videos. Each colored line will represent a different video listed at the bottom of the report. You can also create groups to compare videos. You’ll have to test what works best by grouping together similar videos and then compare how well each group is doing.
The measurement of how much of a video someone watches is called audience retention. Knowing when viewers leave will give you insight into why they leave. Did the topic change or get boring? When you click on the Audience Retention Report you’ll see a real-time trendline that indicates exactly how much of a video people watch. It adjusts for the parts they rewatch and where they drop off. You can use this information to help you make creative decisions for future videos. The cards report may help you determine the best time and place to show this interactive feature within your videos. The total number of clicks can tell you how effective your calls-to-action are at sending viewers to the videos or websites associated with your channel. Learn which card types viewers interact with most by looking at the “clicks per card shown” column. Consider including more popular types of cards down the line. Look for cards with the highest and lowest click-through rates and compare their timing, placement, and duration.
You can entice more viewers to watch by making more popular OF playlist topics. Consider changing up the video order to start with ones that have the highest audience retention. Check which playlists have the lowest “Playlist exit rate” to understand what keeps viewers watching. Help your viewers find these awesome playlists! You can share and feature them as sections on your channel!
Some Easy Tips That May Give You An Opportunity To Globally Expand On YouTube:
- Research keywords in YouTube search reports and add them to your metadata.
- Use the suggested videos report to see what is driving viewers to your video collaboration opportunity.
- Most people use your channel as a jumping-off point to find videos, but will then view them on a watch page. Expect to only see only views of your channel trailer on the actual page.
- What kind of devices and where are your people watching your videos from? Check out your Devices and Playback reports to improve the discovery of your videos.
Content That’s More Accessible for Worldwide Viewing:
Universally-Relatable Videos
Google Trends and the YouTube Trending tab can be used to find out what’s popular across the world on YouTube. Plan out videos for a global expansion of audience from the Demographics report in YouTube Analytics because you can see who is watching your content and from where. Do you see a lot of views coming from an outside country? If so, this can indicate a region or language market to research trends in. Analyze what types of videos people from certain locales watch most on your channel. Is there a shared theme or genre that you could create new videos with? Research what types of videos are trending around the world. Then go to Trending on YouTube and change the country or date settings at the top.
Cross-Cultural Videos
Position yourself as an expert by thinking about what aspect of your local culture is of interest to a global audience and how you can provide access to it. Start by globally expanding your YouTube channel that way. Satisfying your own wanderlust can be a great way to use travel videos to target a wider audience. Learning to speak a new language, working with locals, or taking excursions can offer excellent opportunities for capturing intriguing footage and your impression of new places.
Partnering with YouTube creators and celebrities popular in other countries can broaden your audience. Try looking for collaborations based on audience match (similar interests, target audiences), or a format where you bring different personalities to your show. Remember, not all collabs need to be in person! Brainstorm opportunities to do long-distance collaborations and also consider what an in-person meetup could look like. Creators have found success adopting styles that mix languages and cultural themes together. Add translated captions and subtitles so that your main audience can understand it.
Language-Agnostic Videos
Plan to shoot the concept in such a way that even if the person doesn’t understand the language, the message still comes out. For example, a how-to video could combine strong visual elements such as simple text instructions, product demonstration, and facial expressions. Try to create a visual thumbnail that communicates what the video is about. Avoid language-specific words or numbers. Add translated titles and descriptions to your videos and playlists and channel. The video and playlist information will be displayed in the right language to the right viewers based on their language profile. This information can influence search and suggested video discovery.
Do these tips give you an opportunity to globally expanding your YouTube channel? If so, and if you have any other questions you’d like to ask please comment below. We want you to succeed in your international business expansion!