Overview of ManyChat Case Study
The ManyChat Test ad ran from May 3 to May 10, 2020. The top age range for men was 25-34, while more women aged 18-24 saw the ad. One message was from a female (Bee Dilley) and one from a male (Dante Perry). The ad was seen most often on Facebook, with a reach of 1,174. Messenger followed at 471, and Instagram only reached 287. We received one comment on the ad on Facebook, stating “Haha,” and it has been responded to/reacted to. Following is a snapshot of our ManyChat case study Ad:
Following table shows the outcomes of our Manychat Ad:
| Reach | 1921 people |
| Amount Spent: | $34.93 |
| Results: | 2 messages( 1 from IG and 1 from FB, 0 leads) |
| CTR | 0.71% |
| Rankings | N/A |
What Went Well?
For the first ad run for ManyChat, I was pleasantly surprised to see that one person worked through the entire flow until the point where he had the option to schedule a call. This is a good sign that the flow is easy to follow, and the user could even troubleshoot themselves by providing a URL for a YouTube channel instead of a company website. Since he finished the flow, the flow has already been edited and re-published, so some of the issues he encountered have been corrected.
What Needs Improvement?
The easiest fix is adjusting the age range of the audience that this ad reaches. The range should exclude ages outside 25-64, in order to be effectively spending our money. Also, another quick change is to exclude Audience Network when selecting the placement manually.
In regards to the user who finished the flow, I took into account that not everyone may have a company website. I have adjusted the flow to accommodate that. He also filled out an older version of a flow, in which the last step uses buttons, allowing users to backtrack the flow. Since then, the flow has already been changed to eliminate that possibility, utilizing a conditional message instead.
This will hopefully be more effective in qualifying leads, as the budget is a very important criterion. Also, he did not actually schedule a call, so a follow-up message needs to be implemented. I will be doing research on how to do this, in addition to asking ManyChat for recommendations as to how this should be done/how it has been done in the past.
Final Thoughts on Manychat Case Study
An agency’s relationship with an SMB and its ability to provide bot-building services gives agencies a unique opportunity to play an important role in the growth of Messenger Marketing. Because ManyChat does not have a sales team, agencies are one of the largest growth channels for the platform. Following is the flowchart of our Manychat bot and for more details check out our complete guide on the benefits of using chatbots.
Account management is an instrumental part of managing customer accounts and leveraging new features within the platform, managing active campaigns, or growing subscriber bases and agency partners. The ManyChat marketing team also strives to work with agencies by publishing their use cases and success stories to share with the community in order to grow the momentum of the Messenger Marketing space. As agencies identify new opportunities to expand the reach of Messenger Marketing into additional channels. So, it provides customers with a larger toolset to address their needs.
Are you using ManyChat for your business? Let us know in the comments!