LINKEDIN ALGORITHM SOCIAL MEDIA POSTING
#1: The algorithm sorts through your text, image, and video updates, then chucks them onto one of three piles: SPAM, LOW QUALITY, or CLEAR. #2: If the LinkedIn bot clears your post, it’s going to send it to a small, random segment of your audience to predict how well it will score. #3: Likes, comments, and shares from your focus group will determine your post’s popularity. A like gets you one point, a comment gets you two points, and a share gets you three points. The lower your total score, the fewer eyeballs you get, and vice versa. #4: As your post gets more people talking, it’s sent for review at LinkedIn HQ. If it does really well, the LinkedIn editors will surface your post in third-degree feeds, at which point you’ll be officially “trending”.
In the last 2 years LinkedIn algorithms have sparked over 50% increase viral activity. The LinkedIn algothrims have just two primary goals; 1. Prioritize relevant content 2. Promote engagement. With that being said, relevancy trumps recency. This is why the homepage feed is set by default to “top” posts, but memebrs still have the option to switch to most “recent” posts.
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