LINK BUILDING TACTIC CREATE DOMAIN TRUST AUTHORITY

Domain Trust (Trust Rank) and Domain Authority

• Who links to you? Use Google Webmaster Tools
• Who do you link to?
• Registration Info
• User Data Signals
• Link Juice/Page Rank-DmR (Domain Moz Rank)
• The diversity of Link Sources
• Temporal Analysis
• Distribution Analysis

Link Building Tactic Create Domain Trust Authority

The best prediction about how a website will perform is in search engine rankings and is likely to rank in Google.com’s search results. Use of Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all other link metrics (linking root domains, number of total links, mozRank, mozTrust, etc.) into one single score, as a result over 150 signals are included in this calculation and your website’s Domain Authority score will often fluctuate. For this reason, it’s best to use Domain Authority as a competitive metric against other sites as opposed to a historic measure of your internal SEO efforts. Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of the individual page. The same is true for metrics such as MozRank and MozTrust so you can measure Domain Authority using Open Site Explorer or the MozBar, SEOmoz’s free SEO toolbar.

It is based on the Linkscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine-learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against. While more specific metrics like mozRank can answer questions of raw link popularity and link counts can show the raw quantities of pages/sites linking, the authority numbers are high-level metrics that attempt to answer the question “How strong are this page’s/site’s links in terms of helping them rank for queries in Google.com?” This means the best way to influence this metric is to improve your overall SEO. Particularly you should focus on your link profile (which influences mozRank and mozTrust) by getting more links from other well linked to pages.

What do we want our visitors to do once they get to our site

• Sign up for your email newsletter, fill out a bid request, or ‘Like’ us on Facebook?
• Decide on one main goal and make it obvious.
• Who is my primary audience?
• What type of leads do I want to capture?
• Of those leads, what is their primary function on my site?
• What would best motivate them to leave their contact information behind? Need to incentivize customers to complete your lead capture system. Spend some time considering what they will value. A free estimate? A free digital download with tips? What will strike a chord with them and help them cross the finish line?

Top performing keywords (in terms of rank, traffic and lead generation)/ Current SEO rankings for important keywords

Measuring the individual keyword rank, group keywords together into indexes and then track the average rank of those indexes over time – all with Google Analytics.

1. Someone clicks on organic search results
2. The user lands on your site
3. A custom piece of code that you install on your site collects the keyword and the rank of the result using a Google Analytics event
4. Google Analytics will automatically calculate the average position for the result
5. You create indexes of keywords and analyze the data using the Event reports OR Excel and the GA API

See article: http://cutroni.com/blog/2013/01/14/a-new-method-to-track-keyword-ranking-using-google-analytics/

Number of inbound linking domains

Make your links pretty by looking at this article: https://themeisle.com/blog/link-optimization/?utm_campaign=feed&utm_medium=dashboard_widget

Total number of total pages indexed

In general, the term indexing means analyzing large amounts of data and building some sort of index to access the data in a more efficient way based on some search criteria and then compare it with database indexes.  Google servers are constantly visiting pages on the Internet (crawling) and reading their contents. Based on the contents Google builds an internal index, which is basically a data structure mapping from keywords to pages containing them (very simplified). Also when the crawler discovers hyperlinks, it will follow them and repeat the process on linked pages. As a result, this process happens all the time on thousands of servers.

1. Total number of pages that receive traffic- 20
2. Discover your most shared or viewed content – https://www.globalsocialmediamarketing.com/2016/05/18/virgin-strategic-management-analysis-international-business/
3. What are the most trafficked pages
4. What are your most ranked pages? 

When your content changes

• Test that Google can access your pages using the Fetch as Google tool.
• Tell Google which pages to crawl by updating your sitemap.
• Tell Google which pages not to crawl using robots.txt or index tags.
• A few weeks after you post content, confirm that the number of indexed pages in your site is rising and that you don’t have any blocked resources that might impair Google’s crawling of your pages.

Adding new properties:

• New international content: Be sure to target the correct country with your site and also add hreflang link tags to your pages.

If you change your site’s domain name:

• Use the change of address tool to point Google search to your new location.

Removing a page from search results:

• Use the URL removal tool and take other appropriate steps to block crawling and/or indexing.