POSTING
Your brand should maintain consistent posting frequency by posting at least 2 Instagram photos every week to see follower growth. Focus on posting interesting images with good production value and quality photography rules such as light, composition, contrast, geometry, emotion, and processing. Audience engagement and audience acquisition convert engagement into sharing. Post about yourself to get closer to your customers and potential clients by letting them see who you are! Snap a shot of Food or Drink. Show something especially delicious and immortalize it on Instagram. Make sure your scenery Be it rural or urban, photos of your surroundings can help you connect with your community. Post about a hobby of something you enjoy doing. Try posting something motivational with an Uplifting message and image to brighten up someone’s day. Try taking a photo of a daily routine. Show people exactly what you do with a photo of a product you’re proud of. Take pictures of employees to put faces to your company. In the middle of a project? Take a photo to document your process. Even give people a glimpse into your office or studio with a shot of your workspace. Let your personality shine in your posts. Personal posts about things and people that mean a lot to you or things that can be linked to your brand will help customers feel more comfortable giving your business.
MARKET RESEARCH
Search site:instagram.com “name of a competitor.” Search for competitors by typing this into Google: instagram.com #graphicdesign. Substitute terms related to your industry. Review the results and see which of your competitors have several followers. Make a list of these businesses so you can refer back to them throughout the course to discover tactics that you can apply for your own business. Now that you’re done, what have you learned? Is your industry well-represented on Instagram? Are any of your top competitors using it? Can you see the potential value it holds as a marketing tool for your brand?
FILTERS
You can learn more about Instagram filters here and check the most popular filters used on recent top photos here. You can learn more about Instagram filters here and check the most popular filters used on recent top photos here. The most popular—and most-engaging—filters vary over time, but Earlybird, Valencia, X-Pro II, and Amaro tend to consistently be among the top contenders. Cropping a photo is especially important, as it allows you to further define the focus of a photo and eliminate negative space or elements that might take away from the composition, creating a better visual.
INSTAGRAM WIDGET
Make it easy for people to follow you. Post a QR code in a visible place so people can scan it with their phones and offer them some incentive to follow you. No brick & mortar location? Put a QR Code on your customer touchpoints, such as invoices or your business card. Remember to put a Widget and Follow Button on your website. Go to Statigram and customize a Widget for your Instagram profile. Choose a Follow Button. Save the code for both and add it to your website or blog. If you don’t know how to do this, have your web admin do it for you. Summary of results (impressions, reach, website clicks)
- Impressions: Total number of times your post has been seen on Instagram in the past seven days.
- Reach How many unique people your post has reached in the last seven days.
- Website clicks: Number of people who have clicked on the website link on your business profile.
Top posts. View your business’s most popular posts. Sort and filter photo and video views, impressions, reach, engagement, likes, or comments.
Follower Insights
Learn about age, gender, the location of followers and when they are likely to be most active by the hour and day. More than 800 million Instagram accounts worldwide are active every single month1 and over 500 million accounts are active every day. With the promote feature on Instagram, you can quickly launch a promotion directly from your Instagram mobile app. Instagram uses the same people-based targeting available on Facebook, allowing your business to reach real people. Today, more than two million businesses are already advertising on Instagram. Promote currently supports two ad objectives — visit your website or call/visit your business — both focused on reaching new customers. Encourage people to visit your website or call your business by selecting from one of the following calls to action. Once you’ve made your selection, you can add your website, business address, and/or phone number, depending on the objective you’ve chosen.
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Select your audience.
- If you select the Automate option, an audience will be selected for you. Instagram looks at a number of signals, like demographics, locations, and behaviors, to find people who might be interested in your business.
- Or you can Create your own audience by customizing who you want to reach based on age, gender, location, or interests.
- the promoted post can reach between 1,900 and 5,100 people with a budget of $5.
You must have a minimum of 100 followers you must have on your business profile in order to view demographic metrics on age and gender? Which of the following is needed in order to unlock insights and promote posts to your audience? You may customize your targeting based on age, gender, location, or interests. Alternatively, you may select the automatic feature to allow Instagram to find an audience that best achieves your business goals. The Clicks to Website and Local Awareness objectives are available when you want to promote your posts using your Instagram business profile.