Facebook Ad Account Settings area contains the following sections:
- Ad Accounts: Set up or edit the name of your ad account, choose your currency, enter a business name, address, and tax ID number, and specify whether you’re purchasing ads on behalf of a business or an agency.
- This is also where you can set an ad attribution window, which tells Facebook how long after someone sees or interacts with an ad we should attribute people’s actions to it.
- Ad account admins can add people to or remove people from an ad account, and manage roles/permissions from this section.
- Pages: View a list of all the Pages for which you have permissions, and what role you have on each.
- Payment Settings: Add or edit payment methods, set a top-level spending limit on the ad account, and find out when your next billing date is.
- Notifications: Manage how Facebook informs you of activity on your ad account(s). Set a primary email address.
Billing and Payments
Ad account admins can access billing details and payment methods through an ad account’s Settings.
Your spending limit, budget, and ad spend are all different figures.
- The account spending limit is set at the ad account level and is the maximum you’re willing to pay for all ads for all time across your ad account. If you try to change this more than ten times in an hour, you’ll have to wait a full hour before attempting again.
- You can also set a spending limit at the campaign level. All ads within that campaign will stop running once the campaign limit is reached.
- A budget, submitted at the ad set level, is the maximum amount you’re willing to pay for delivery of the specific ads contained in that ad set per day.
- Your ad spend is the actual amount you paid for those ads.
- You can also specify a billing threshold, so you’ll be automatically charged each time you hit a certain spend, and receive another bill at the end of the month for any outstanding balance.
Payment Methods
In the Payment Settings section of Settings, admins can set a spending limit for the entire ad account as well as select how to purchase Facebook ads:
- By credit or debit card
- Through PayPal
- Directly from an online banking account
- With a Facebook Ad Coupon (if you’re eligible)
If you plan to operate multiple ad accounts, we recommend using Business Manager to link those accounts. This will help coordinate your efforts, teams, data reporting, and creative assets.
Ads are typically reviewed about 15 minutes after submittal, but can sometimes take longer.
Audience Network enables you to use your Facebook ad assets across publishers. Direct response ads are meant to elicit immediate action. Think of Audience Network as a way to get more out of your Facebook campaigns. You can also reach more people in more places to drive your DR campaign goals.
Audience Network enables you to extend DR campaigns with any of these objectives across third-party apps and websites:
- Traffic
- App installs
- Conversions
- Catalog sales
| Objective | Devices available | Placements | Formats supported |
|---|---|---|---|
| Conversions | mobile, desktop | native/interstitial/banner, in-stream video* | single image, single video, carousel image*** |
| App installs | mobile | native/interstitial/banner, rewarded video** | single image, single video, carousel image*** |
| Traffic | mobile | native/interstitial/banner | single image, single video, carousel image*** |
| Catalog sales | mobile | native/interstitial/banner | single image, carousel image*** |
Publishers must include the following advertiser assets in their native ad design:
- Ad title
- CTA (Call-to-Action) button (e.g., Install Now, Learn More)
- Advertiser icon or creative asset (e.g., image, video, carousel)
- Clickthrough URL
- AdChoices icon
Native ad units
The vast majority of Audience Network ads, be they image, carousel or video, are delivered in native placements. A native ad is a custom designed unit that fits seamlessly with an app or website. Native ads blend in naturally with the interface and can be a more positive experience for the user. They help protect the integrity of advertisers’ assets while creating a great user experience that integrates seamlessly with the app in which they appear.
Measure your DR campaign performance and understand results with people-based measurement solutions that help you:
- Measure campaigns based on real people not proxies (like cookies or device IDs).
- Measure incremental lift and attribution so you can understand how much additional business you generated by using Audience Network.
- Measure the metrics that matter to your business.
Split test
Split tests help you understand how different aspects of your ads affect campaign performance through A/B testing. In Ads Manager, you can create a split test using the following DR objectives:
- App installs
- Conversions
Note: To derive statistically significant results, a direct response split test must include a minimum reach of 35,000 impressions.
Split Tests for Audience Network
To accurately evaluate performance on Audience Network, we recommend you set up a split test for App install and Conversion campaigns. Make sure you have the Facebook conversion pixel on your website and/or SDK in your mobile app so we can track results.
- Run ads on Facebook News Feed, and stay opted in to Audience Network.
- Track performance: Implement the Facebook conversion pixel on your website and/or SDK in your mobile app.
- Create a campaign and set up a split test.
- Evaluate campaign performance when using Audience Network + News Feed, versus News Feed alone.
- Review results: View performance and split tests results for your campaigns in the Ads Reporting tool.
How Split Tests work
Split tests let you test different variables of your ad campaigns so you can see what works best, then build on the success of your campaigns and improve future media plans. You can test things like creative assets, ad title and text and ad placements. When you run a split test:
- Run controlled A/B tests with no audience overlap.
- Create clean, single variable tests.
- Measure results and optimize ad performance.
hey ran a conversion lift test to learn if running ads on Instagram, Facebook and Audience Network combined would yield better results than running ads on Facebook alone. hey used automatic placements to optimize delivery across Facebook, Instagram and Audience Network and achieved the most efficient return on ad spend.
Jet.com wanted to boost online sales by reaching new and existing customers on the digital platforms where they spend their time.
To reach new customers, the team developed a series of link and carousel ads that highlight the saving potential of shopping with Jet.com. To ensure it reached the right people, Jet.com used Facebook’s interest and behavior tools to reach a broad audience of online shoppers. It also targeted a lookalike audience that was based on a Custom Audience of current Jet.com customers.
Jet.com also used dynamic ads to re-engage with its existing customers. Using the Facebook pixel to create a Custom Audiencebased on people who visited its website, it then targeted this group with ads on Facebook, Instagram and Audience Network that featured products they had previously viewed on the site.
1 out of 5 mobile minutes is spent on Facebook. Audience Network can help you to reach people on the other apps and sites where they spend their time.1
1Nielsen Mobile Netview, March 2016 (Facebook/IG Data)
Advertisers who use Audience Network can reach 7.4% more people on average than they could by advertising on Facebook and Instagram alone.2
2Facebook Internal Data, Global reach, January 2017