A Facebook Likes Campaign is only applicable to Facebook business pages. Campaigns like this allow you to grow your business page by acquiring fans. When a fan sees your post, they can like, share, or comment on it, their friends can see it too depending on privacy settings. Like is good, the comment is great, but share gives the most exposure. Fans give negative feedback about your page by doing one of the following actions:
- Hide (Hide this story)
- Hide All (Hide all stories from a Page)
- Report Spam
- Unlike Page
LIKES
Facebook likes gives content greater exposure on Facebook and across the open graph. In addition to creating news feed items and showing connected friends, likes also allow third-party publishers to send future updates to those who have liked their content. This gives content gives users the opportunity to increase engagement levels, targeted referrals, and recurring traffic. Likes post to a user’s news feed that they “like” specific content along with a link back to the content. It also allows sites to push updates to users who have “liked” their content. Likes and recommend actions are the same.
The value of likes is gaining momentum on traditional link-back algorithms as a search ranking currency. The like button will be able to improve the connected experience offered to consumers and sites will gain trusted referrals as a result. Facebook users who utilize the like button visit 5.3x more Web URLs to engage with content and on average have 2.4x more Friends. Providing the like button on a website gives content creators access to more socially engaged consumers and their networks. There are multiple variations and style options for the like button: standard (with and without faces), button count and box count. Recent reports have shown that sites which use the standard like button with the “show faces” option enabled experience 2-3 times higher click-through rates than buttons without faces enabled.
COMPANY PAGES
You can “like” various companies and their products on Facebook to get updates about the organization on your main wall feed. You can see their upcoming events or post on their walls to further interact. Businesses pages provide information on hours, address, photos and more. Facebook marketing is a crucial way to build a fan base and spread the word about your business. Companies can get people to like a fan page by:
- Putting fan page on postcards for direct mailing
- Have it on everyone’s e-mail signature
- Facebook Badge
- Install a Facebook “Like Box” on Your Site
- Incentive: access content such as an exclusive video, exclusive article, etc.
- Promote your Facebook page using newspapers, media buys, radio, and TV.
- Announce your fan page to your subscribers or customers in a newsletter
- Comment on Industry related Blog Posts and provide Facebook Page link
- Have a Sales team ask clients to become fans
- Run a fans only social media contest
- Advertise our Facebook page on a forum or another website
- Do a fan of the month promotion
After you post an update to your Page — whether it’s an event, offer, image, or video — you can “boost” it to help increase awareness and engagement with your audience. Boosted posts appear higher in Facebook News Feed and on Instagram, so there’s a better chance you can reach your target audience. There’s also one noticeable difference between an organic (unpaid) post and a boosted post: the addition of a “Sponsored” label at the top of the promotion.
- Shop Now
- Book Now
- Learn More
- Sign Up
- Send Message
- People you choose through targeting: Choose the location, gender, age range, and more of the people you want to reach
- People who like your Page
- People who like your Page and their friends
If you’re boosting a post with a video, you’ll see two additional options under targeting: Run promotion on Instagram and Run
Facebook pixels collect information about the actions people take on your website, including visiting a specific product page or purchasing an item. All that information can help you build better audiences.
If you’d like more targeting and creative options, we recommend creating a Post Engagement ad in Ads Manager.
Facebook also launched the Ad Archive, which lets people see all the ads related to politics or issues of national importance run from each Facebook Page. https://www.facebook.com/business/insights?ref=ens_rdr
https://crossborderinsightsfinder.com
Insights to Go
- Establish your end goal. What are you trying to accomplish with your campaign?
- Identify what kind of information you need to accomplish this goal.
- Use Facebook IQ’s insight solutions (Studies, Tools, Resources) to find this information.