How to grow your YouTube subscribers: When you log onto your YouTube account, do you ever see the low amount of traffic coming through your channel? Have you ever wondered how to grow your YouTube subscribers? People who subscribe to channels — to any YouTube channel — are more engaged. They seek out content, comment on and share videos, and contribute to your target YouTube communities. Your subscribers are your brand evangelists. Show your most dedicated subscribers they matter to you by hearing their comments. Show them more love, pin excellent comments at the top of the feed, and shout-out your top subscribers. This will help grow your YouTube subscribers! Highlighted usernames help a YouTube creator’s replies stand out from the rest. Increase engagement with your audience by posting to the Community tab. You can share a behind-the-scenes photo, a sneak preview GIF, or your favorite YouTube video. You can even poll or quiz your subscribers on what they want to see next and consider refining your content based on their suggestions. Feature your “super” fans, calling out to them, or answering their top questions. Create a How-To. What makes YouTube special is that its equal parts social network, search engine, and video-hosting platform.
Now how can you convert casual viewers into more channel subscribers? In much the same way that solo creators build their followings:
- Leverage a creation story: Share your (brand’s) humble beginnings to make your message more relatable.
- Develop a creed: What is your point-of-view? How might your viewers’ beliefs overlap what your organization stands for?
- Demonstrate leadership: Use a consistent voice; most people subscribe to personalities they like. How can your brand showcase authority or leadership?
- Connect with rituals: Can you include some repeated elements in your videos for fans to look forward to?
- Create a language: This goes beyond being conversational; special coded words or “lingo” can help viewers feel like insiders.
Ways to Get Discovered/Noticed/Grow Subscribers:
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- Organic: YouTube mobile app, home page, watch page, channel page, suggested video, partner promotion, cards or annotations, playlists, subscriber feed, or search.
- Partner: Work with a creator or company that might be able to quickly gain credibility on YouTube. As long as the partnership works for both parties, this strategy can work well for a long-term relationship.
- Paid Media: TrueView or display ad, banner, homepage takeover.
- Goal: Make it your mission to be noticed and grow your channel!. Set a plan, go above and beyond.
Viewers could also find your Youtube content on a blog/website or a notification through social media.
First, find out where people are currently watching your videos aside from YouTube, and then prioritize which blogs or platforms to target. The subscribers report in YouTube Analytics reveals the source and location of your subscribers. You can segment the data with filters (“Subscribed” and/or “Not Subscribed”) to understand what they watch and how they discover your videos. You can also click “Embedded player on other websites” to determine which websites are frequently promoting your videos. These results should help inform your community and outreach efforts.
How to Grow Your YouTube Subscribers and Weed Out Non-Loyal Ones:
Make sure you read the YouTube Community Guidelines. Take any necessary precautions/steps to keep your channel made up of loyal subscribers. You can create a blocked words list to prevent certain words or phrases. If a user has written something inappropriate in the comments, you can remove the comment (and all of its replies) and flag the comment for removal. Hide that user from your channel. This action blocks them from posting comments on any of your videos or contacting you through private messages. Users are not alerted when you block them.
Do you have any more questions regarding how to grow your YouTube subscribers? Or maybe you found another unique way to do it that wasn’t mentioned above. Whatever it is, we’d love to hear about it. Comment below!