Highlevel Email Campaign and Templates

Campaigns and Templates

GoHighLevel sends mail campaigns to reach out to potential clients. A template is a preset layout that you build your campaign on. A campaign is the email message you design and send to your specific contacts or a smart list.Current email campaigns are:

DSW Presentation opened email-follow up DSW Presentation email blastGoogle’s 5 tips Youtube videoSolar Leads Email blastSolar leads Opened Email Followed upDSW Two Times Opened Email – Holiday ThemedSolar Leads Two Opened Emails CTA Roofing Leads Not Spoken With Email Blast Test Example Email Blast – DraftDSW 2022 Follow UpAmazon Email Campaigns 

Templates:

LinkedIn Learning Community Email 2Google’s 5 Tips YouTube VideoDSW Presentation Email BlastSolar Leads Email BlastSolar Leads Opened Email Follow UpDSW Presentation Opened Email Follow UpDSW Two Times Opened Email – Holiday Themed. Q4 EmailDSW Presentation to DSW ListSolar Leads Two Opened Emails CTAThanks For subscribingNew YouTube Client Onboarding EmailKickoff Call Confirmation EmailPersonal Injury Case Study EmailTest Example Email BlastRoofing Onboarding EmailRoofing Private Video EmailRoofing LI Prospects $500 Credit OfferRoofing Leads $500 Credit OfferDSW 2022 Follow UpAmazon Business Development (folder)

Amazon BD First Reach Out – TemplateAmazon BD First Reach Out – DylanAmazon BD First Reach Out – MariaAmazon BD First Reach Out – EllaAmazon BD First Reach Out – Ella 2Amazon BD First Reach Out – Jordyn

These email campaigns are different sales strategies that GSMM is working on. The point of these campaigns is to generate leads and put them into a workflow or campaign that can push the sale further down the funnel. 7/10 B2B buyers watch a video sometime during their buying process to send customized product features that are most popular, followed by how-tos and professional reviews.

Campaigns and Results:

DSW Presentation Opened Email Follow Up – Sent

99.86% Successful Delivery55.83% Opened4.85% Clicked0.37% Failed

DSW Presentation Email Blast – Sent

82.50% Successful Delivery22.70% Opened1.33% Clicked5.38% Failed

Google’s 5 Tips Youtube Video – Sent

75.86% Successful Delivery15.15% Opened0.86% Clicked5.40% Failed

Solar Leads Email Blast – Sent

79.31% Successful Delivery43.48% Opened0% Clicked3.33% Failed

Solar Leads Opened Email Follow Up – Sent

100% Successful Delivery77.78% Opened0% Clicked0% Failed

DSW Two Times Opened Email – Holiday Themed. Q4 Email – Sent

99.15% Successful Delivery78.76% Opened6.15% Clicked6.27% Failed

Solar Leads Two Opened Emails CTA – Sent

100% Successful Delivery100% Opened0% Clicked0% Failed

Roofing Leads Not Spoken With Email Blast – Draft 

No data (not sent)

Test Example Email Blast – Draft

No data (not sent)

DSW 2022 Follow Up – Sent

99.4% Successful Delivery60.84% Opened2.41% Clicked0% Failed

Amazon Email Campaigns (folder)

Amazon BD First Reach Out – Template – FailedAmazon BD First Reach Out – Ella – Draft

No data (not sent)

Amazon BD First Reach Out – Jordyn – Draft

No data (not sent)

Amazon BD First Reach Out – Maria – Draft

No data (not sent)

Amazon BD First Reach Out – Dylan – Draft

No data (not sent)

EMAIL PROSPECTINGEmail Outreach Email prospecting is great for when you are looking to target larger brands and highly niched markets/verticals such as vineyards or boutique hotels.

Access prospecting sheetProspecting SheetExample Video Recording

What was your response to the qualifying call rate? 91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals. Only 13% of customers believe a salesperson can understand their needs. Thursday is the best day to prospect. Wednesday is the second-best day. 80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up. The best time to cold call is between 4:00 and 5:00 PM. It takes an average of 8 cold call attempts to reach a prospect. Box of chocolates to the head of an agency with “Love what you guys do, let’s chat!” and follow up in the same way as you would with the poster strategy

6/10 buyers want to discuss pricing on the first call. So wait until the second call if possible or send them a sales sheet for transparency and discuss customized packages for a second call.6/10 buyers want to see how our services or product works on the first call.4/10 buyers want to discuss budget, authority, and timeline. 50% of your prospects are not a good fit for what you sell. 

• Past Campaigns
  • Network after Work, Solar Funnel, Webinar, Cold outreach, etc.
  • Most of our campaigns have been used to send email sequences (1 email then follow up emails x amount of time after)
• Campaigns will show stats: total sent, total delivered, replied, and replied percentage.
• To create a campaign: campaigns tab > create campaign > add an event(s) (sms, webhook, call, email, task, etc.). Multiple events can be scheduled for specific time increments (ie. email sends once a contact is added, and another email and text message is sent after 5 days to those who
  • Campaign needs to be configured in ‘campaign configuration’ inside the campaign where you can adjust: the user that sends the emails, if they should be put in another campaign after, the from name and email address, any tags that should be applied to members that get added to the campaign, and a start date if necessary (without start date it will start immediately when a contact is added). 
  • etwork after Work, Solar Funnel, Webinar, Cold outreach, etc.
  • Most of our campaigns have been used to send email sequences (1 email then follow up emails x amount of time after)

• Emails can be created and sent separately from campaigns from the email tab. These emails can be created using templates and adjusted and designed to look very nice and professional.
  • When creating an email it is important to go to the setting and fill in information like the from name, from address, and subject line. 
  • Our Past emails created in the Email tab:
    • Ebook email 1, Linkedin Learning Community email 2, Google 5 tips Youtube Video, Denver Startup Week Presentation, Solar Leads Email
    • These emails make good templates to use for other promotion emails as they can be cloned and adjusted further. 

• There is also an ability to create email and sms templates in the SMS and Email Templates tab. Once a template is created, it is saved and can be used to paste in campaign or bulk action email blasts. These email templates are saved separately from the emails created in the email tab. 
• When mass emails are sent via bulk request (email tab), they should be sent in drip mode
• Deliverability –
• An opened email means the email was delivered effectively and opened by the recipient
• A clicked email means that there was an interaction with a link or some sort of action that was attached to the email
• Having a bounced email means that our email does not reach our desired recipient due to either an error on the sender’s end or on the recipient’s email
• Bounce Rates include hard bounces and soft bounces.
  • Hard bounces represent an email that failed to deliver for permanent reasons, such as an invalid recipient address due to no longer being active or being incorrect- Hard bounces affect our domain address reputation and IP server reputation and must be minimized or eliminated in order to an effective domain
  • A soft bounce refers to an email whose recipient’s email address was valid and the email message reached the recipient’s mail server but bounces back undelivered before it gets into the inbox for reasons such as a full inbox on the receiver’s end or too large of message size.
• Use Mailgun to properly asses deliverability statistics including Open rates, and Bounce Rates
  • If the bounce rate reaches over 2.5% it becomes a cause for concern since it will begin to affect the domain’s desirability
  • The domain will be disabled after a bounce rate of 5%
• Use Email validation too to enhance hard bounce rates such as bulk email checker