Google Paid Ads Services
Drive more traffic, boost conversions, and grow your business with tailored Google Ads strategies. Our team of certified professionals will help you reach the right audience, optimize ad spend, and achieve measurable results. Ready to scale? Let’s take your google paid ad campaigns to the next level!
What Services We can Offer You For Google Paid Ads?
Google Paid Ads are not just about creating and launching campaigns. Behind the scenes, there are lots of tasks that need to be performed to run successful paid ad campaigns. At GSMM we are ready to help you every step of the way to run campaigns that can drive traffic, leads, sales, and revenue for your business.
Open the drowdowns if you want to know what these terms mean, why these tasks plays important role for lauching succesful campaings and know highlights of our process that we follow for each task to make your campaings shine!
To run paid Google ads, you must have a properly set up Google Ads account. In case, you don’t have a Google Ads account created or properly set up yet, then we first start with creating and configuring a Google Ads account for your business, setting up billing and payment methods, and providing access to users.
To run paid Google ads, you must have a properly set up Google Ads account. In case, you don’t have a Google Ads account created or properly set up yet, then we first start with creating and configuring a Google Ads account for your business, setting up billing and payment methods, and providing access to users.
Keyword research is the process of finding keywords that your potential customers can use to search for your brand/products/services or your competitors. Keyword research is a must otherwise, you may waste your ad spend on the wrong keywords that might not help you to drive high-quality leads/conversions for your business.
At GSMM, we conduct keyword research & analysis to build a high-quality keyword list and based on that we build a keyword strategy for each campaign to target the right audience with the right campaign and ads.
Competitor analysis is the process of researching and analyzing competitor ads and marketing strategies to find areas of opportunity or differentiation. Analyzing your competitors helps to better shape advertising strategies to unlock growth opportunities.
At GSMM we find and analyze your competitors’s ads and then build a marketing strategy of what needs to be implemented for your ads to run better campaigns for your business.
Campaign strategy means developing tailored campaign strategies based on your business goals and selecting appropriate campaign types (Search, Display, Shopping, Video, App). Choosing the right type of campaign helps to reach target audiences with the right channels.
For some business types search campaigns may work better or for some video campaigns can drive better results. So, for developing a campaign strategy we deeply understand your business goals in our consultation call and also through an onboarding questionnaire. Based on that we suggest a campaign types strategy for your business.
Creating ad assets means writing compelling ad copy and developing creative assets like banners and videos. Strong ad copy and visuals capture attention and drive clicks, improving ad performance.
At GSMM, we can also help you write ad copies and create visuals for your Google ads campaigns. In case, you already have ad copies or creative assets that you want to use for Google paid ads, you can also share them with us.
A landing page is a page that your ad viewers will visit after clicking on your ad. The landing page is critical for turning ad clicks into conversions. A poorly optimized page can lead to lost opportunities and on the other hand, well-created and optimized landing pages can convert visitors into leads/conversions.
At GSMM, we can advise you to optimize your current landing pages(if you have any) for ads. Otherwise, we are also experts in creating landing pages that are relevant to your ad campaigns and also optimized for conversions.
Audience targeting means identifying and targeting specific audience segments. It involves implementing demographic, geographic, and interest-based targeting. Audience targeting helps you to reach the right audience for your products or services. Here is a simple example to help you understand, if you provide services in the United States only and in campaigns, you’re targeting a worldwide audience. Then you are just wasting your ad spend because you should only target the United States audience if your business operates in that country only.
At GSMM we discuss with our clients about their target locations and also create auidence segements based on client needs to develop a solid auidence targeting startegy .
Once we have enough research and strategies for your paid campaigns we start creating your campaigns in Google Ads Manager. Here are some highlights of setting up and launching Google ads campaigns:
- Creating campaigns, ad sets, and ads based on the research and analysis.
- Implementing keyword and audience targeting based on developed strategies.
- Setting up bidding strategies (manual CPC, automated bidding, etc.) based on what can work best for your business.
- Assigning budgets to the campaigns
- Complying with Google Ad policies.
- Reviewing internally, getting approval from clients, and launching campaigns.
Once we have enough research and strategies for your paid campaigns we start creating your campaigns in Google Ads Manager. Here are some highlights of setting up and launching Google ads campaigns:
- Creating campaigns, ad sets, and ads based on the research and analysis.
- Implementing keyword and audience targeting based on developed strategies.
- Setting up bidding strategies (manual CPC, automated bidding, etc.) based on what can work best for your business.
- Assigning budgets to the campaigns
- Complying with Google Ad policies.
- Reviewing internally, getting approval from clients, and launching campaigns.
The conversion action means what action you consider as a conversion for your business it can be a form submission, purchase, call, or anything else. Conversion tracking means measuring those conversion actions to analyze the performance of your campaigns, implement meaningful optimizations, inform budget allocation, and identify future strategies.
At GSMM we go a long way to properly set up conversion tracking for your campaigns so that we can better measure the performance. Here are key tasks that are involved in our conversion tracking setup.
- Setting up Google Analytics 4, Google Search Console, and Google Tag if created yet for your business.
- Integrating Google ads with Google Analytics 4, Google Tag, and Google Search Console.
- Implementing or guiding you to add tracking codes on your website.
- Creating custom conversion goals for each campaign for better tracking.
- Verifying and testing conversion tracking
Google ads are not just about creating campaigns and sitting back. Instead, regularly monitoring is required to implement meaningful optimizations. At GSMM, we regularly monitor client’s ad accounts, analyze campaign performance, and implement optimizations.
Usually, we prefer weekly optimizations because making too frequent changes is also not a good recommendation. Here are some examples of optimizations and why we do that.
- Adjusting keywords, ad copy, and targeting based on data to drive better results.
- Smart bidding strategies and budget management ensure you’re not overspending on ads that don’t convert.
- Advising on budget allocation across campaigns for improving budget spending results.
- Testing different versions of ads, landing pages, or bid strategies to find the best-performing ones.
- Identifying and adding negative keywords to avoid irrelevant traffic. Helps in cutting down wasted ad spend.
Performance reports are regular reports that help you to easily analyze your campaign’s performance and suggest improvements.
At GSMM, we prefer providing monthly reports and in case you have specific timelines for your reports we are also open for that. Our reports include the performance of your campaigns in tabular format. Along with that, we also provide some written insights to help you better understand what is going on with your google ads, potential recommendations for the next month and overall performance discussion.
A remarketing campaign in Google Ads targets users who have already interacted with your website or app but haven’t completed a desired action, such as making a purchase or signing up. With a remarketing campaign, you can recapture their attention and remind them to complete the action. These campaigns not only helps to increase conversion rate but also more cost effective because you’re targeting high-intent audiences that more likely to convert.
At GSMM, we first start with building a remarketing list of potential visitors for targeting, and then we set up a remarketing campaign with selected audience segments. We regularly monitor and optimize remarketing campaigns to improve performance with time.
At GSMM, we’re not only providing services to our clients, but also love teaching marketers, and business owners if they are interested in building and managing Google ads campaigns on their own.
Training sessions help clients or their teams develop the skills they need to manage their campaigns, from basic setup to advanced strategies. Consulting services are designed for businesses that need expert advice and strategic guidance on their Google Ads campaigns, This includes account audits, strategic planning, performance optimization, campaign troubleshooting, and New feature training.
How Much We Will Cost You for Google Paid Ads?
At GSMM, we believe that every client has their specific needs for Google paid ads services and there is no single pricing that can fit the needs of every client. For example, some clients might also be looking for training sessions but others may just want standard google ads services, so we accordingly charge for our services. For this, we offer you a free consultation call where we will understand your requirements and discuss what services you need from our list, then we propose potential solutions for your needs. If you’re interested, we will send you a customized proposal with pricing details for your business.
Why Choose GSMM For Google Paid Ads Services?
Expertise
CEO/CMO with 15 years of experience, certified team of professionals, managed over 15 million budget and generated millions in sales for brands like Otterbox, Coca-Cola and the NFL to name a few.
Timely Communications
Regular meetings for clear communications, understanding your specific needs and keeping you updated. Plus, we are also open to email, slack or other project management tools for having quick, smooth and worthy communications.
Transparency
What sets our marketing agency apart is our commitment to transparency. Everything including pricing and scope of work is clearly mentioned in our contract offers and there is no hidden cost at all.
Result-oriented Services
We deeply understand your business goals, our CEO/CMO involves himself in developing your marketing strategies. And our certified professionals implement strategies to drive best possible results for you.
Proper Reporting
We does not only include the performance metrics, but also insights to help you easily understand your campaign’s performance. We usually send monthly reports, but if you’ve custom needs we are open to that.
Building Relationships
We believe in building genuine client relationships. We're not just about delivering services. We care more about creating a lasting impact for our clients and building long-lasting realtions.
We are also Official Partners and Featured in Some of the Top Brands in the World!
Glimpse of our work
Testimonials
FAQ's Related to Google Paid Ad Services
General Ques
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Google Ads is an online advertising platform by Google where businesses can create and run ads that appear on Google Search, YouTube, and other partner sites.
A Manager Account allows advertisers to manage multiple Google Ads accounts from a single dashboard.
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Ads are triggered by keywords and compete in an auction for visibility.
Audience targeting allows you to show ads to specific groups based on demographics, interests, or behaviors.
Remarketing involves showing ads to users who have already visited your website or interacted with your business.
SEO involves optimizing your website to rank organically on search engines, whereas Google Ads involve paid placements for quick results.
- Targeted Reach: Ads reach users actively searching for related products or services.
- Scalability: Suitable for businesses of all sizes with flexible budget options.
- Measurable Results: Provides detailed performance metrics to evaluate effectiveness.
- Quick Visibility: Enables businesses to gain visibility faster than organic search efforts.
By leveraging Google Ads effectively, businesses can drive traffic, boost sales, and enhance brand visibility while controlling advertising costs.
Any business looking to increase its online visibility, drive traffic, or boost sales can benefit from Google Ads. If your audience is online, Google Ads can help you reach them effectively.
Services and Strategy
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We manage all types of Google Ads campaigns, including Search, Display, Shopping, Video, App, and Remarketing campaigns. We customize the approach based on your goals and target audience.
Yes, we conduct thorough keyword research to identify high-performing and relevant keywords for your business. We also develop a strategy to balance competitiveness and budget while maximizing ROI.
Yes, competitor analysis is a key part of our Google Ads services. Understanding your competition helps us identify opportunities and develop strategies to make your campaigns stand out.
Absolutely. We can audit your current campaigns to identify areas for improvement, optimize ad copy, adjust bidding strategies, refine targeting, and improve overall performance.
We use advanced targeting options, including demographics, location, interests, and behaviors, along with precise keyword targeting. We also utilize tools like negative keywords to exclude irrelevant audiences.
Yes, we regularly test different ad variations to determine what resonates best with your audience. This helps us refine messaging and maximize ad performance.
Pricing and Contracts
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Google Ads can be cost-effective when managed correctly. While it’s true that advertising on Google involves costs, the platform operates on a Pay-Per-Click (PPC) model, meaning you only pay when someone clicks on your ad. This allows you to control your budget and ensure you’re spending money on potential customers
The budget depends on your industry, competition, and goals. We’ll recommend a minimum starting budget and help you scale based on the performance and ROI of your campaigns. We would suggest booking a free consultation call to understand your business goals and other parameters and then we can suggest a minimum starting budget for your custom goals.
There’s no minimum budget, but starting with at least $5–$10 per day is often recommended for effective campaigns.
We offer flexible agreements, but we recommend at least three months to see meaningful results. Campaigns often need time for testing, optimization, and growth
Results and Reporting
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The results from a Google Ads campaign depend on several factors, including your industry, target audience, ad spend, and campaign goals. However, here are some general outcomes you can expect: Increased Website Traffic, Lead Generation and Sales, and Improved Brand Visibility.
You can start seeing clicks and traffic as soon as your campaign goes live, but achieving consistent and measurable ROI typically takes 4–8 weeks of optimization.
We track metrics like clicks, impressions, click-through rates (CTR), conversions, cost per conversion, and ROI. We customize reporting based on your goals, such as lead generation or e-commerce sales.
Yes, we provide detailed monthly performance reports, highlighting key metrics, insights, and recommendations for continuous improvement.
We conduct a detailed analysis to identify underperforming areas. Based on the findings, we adjust bidding strategies, refine targeting, test new ad creatives, or explore alternative approaches to improve performance.
Compliance and Support
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Yes, we follow Google’s advertising policies strictly and ensure your ads meet all guidelines to avoid disapprovals or account issues.
Yes, we take care of the entire process, from creating ads to submitting them for approval and monitoring their performance.
Yes, we provide continuous support, monitor campaigns daily, and offer regular consultations to discuss google ads performance, strategies, and any updates.
Additional Services
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Yes, we integrate your Google Ads account with Google Analytics to track conversions, paid traffic, user behavior, conversion paths, and overall campaign effectiveness.
Yes, we can design and optimize landing pages to ensure they align with your ad campaigns and maximize conversion rates.
Yes, we create customized remarketing campaigns to re-engage users who have previously interacted with your website or ads, helping you stay top-of-mind.
