About Google Keyword Tool Planner – Everything You Need To Know
What is the display network?
“Flexible reach'”
Ads should:
- Clearly and accurately represent your site.
- Emphasize the unique benefits of your product or service.
Text ads are the most basic type of AdWords ad. They’re sometimes known as “sponsored links” because the title links to a website.
25 characters for the title, 70 characters for the ad text, and 35 characters for a display URL. On Google, this is displayed on four lines: a title, two lines of ad text (each with 35 characters), and a URL line. However, the format may differ from Google partner sites.
image ads combine two powerful features — graphics and proven AdWords targeting technology. This gives advertisers the power of pictures along with the precision of matching ads to related Display Network sites.
(image ads can only run on Google Display Network Placements
- Don’t exceed 50 characters
- Include an image description
- Include the campaign or ad group name
Video Adwords results in enhanced online branding and cross-promotional advertising campaigns.
Display Ad Builder to create a video ad. Mobile ads must lead to a mobile website. You can also choose to add a ‘Call’ link to the end of your mobile text ads, so users can call immediately instead of visiting your mobile website.c
Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content and designs to more actively engage a web user.
Rich media display ads will only be shown on the Google Display Network, not on Google search results. Content providers must opt into showing specific display ad sizes and formats before they can appear on their site.
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