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If you choose the Video Views objective, you can opt to be charged by impressions (CPM) or 10-second video views. When you select 10-second-video-views billing, you’ll be charged each time your video was watched for a total of at least 10 seconds. For videos shorter than 10 seconds, every time someone watches a specified proportion of your video, it will be counted as a 10-second view. Another factor that determines your options for when you get charged is the “buying type” you choose. You can choose from two buying types — reach and frequency buying (for greater control and ad predictability) or Auction buying (for choice and efficiency).
- Video as an ad format is available across all campaign objectives.
- To be sure you’re getting the most value out of your campaign, choose an object that aligns with your business goal.
- The objective you choose will determine your options for delivery optimization, ad placements, and when you get charged.
- The way you choose to pay for your Facebook video ads won’t influence the way they’re delivered.
- Reach: To show your video ad to as many people as possible.
- Brand Awareness: To show your video ad to people within your target audience who are most likely to remember it.
- Video Views: To show your video ad to the people within your target audience who are most likely to watch it.
optimizing for reach can, in fact, drive significant results for brand advertisers, including:
- Cost-efficiently impacting more people.
- Changing people’s attitude and behavior.
- Increasing in-store sales.
- Uplevel production values by shooting Live video on a variety of devices, from standalone cameras to drones. Mix audio and video sources, incorporate multiple camera angles and add special effects — including “lower third” graphics and on-screen logos.
- Make your Live videos more interactive by accessing comments, reactions, and mentions (with the Graph API). Enable real-time comment moderation.
- Let people go Live from your apps or devices you manufacture.
- Stream long-form videos with continuous Live. Without the API, Live streams max out at four hours. The Live API simplifies launching multiday — and even multiyear — Live streams.
- Streaming Live 360 video requires the API.
To apply for Rights Manager, admins can submit an application(https://rightsmanager.fb.com/) on behalf of a Facebook Page. The applicant will be asked to provide a contact email and some additional information. Partners are accepted into Rights Manager on the basis of their needs. Facebook will notify you via email if your application has been accepted, and provide further information to help you get started. Once an eligible Page is granted access to Rights Manager, someone with an admin or editor role on the Page must accept the Rights Manager Terms. After this, anyone with an admin or editor role on that Page can access Rights Manager through Publishing Tools.
Claim ad earnings
People and Pages can now earn money when their videos are watched on Facebook. If the content you own the rights to gets uploaded to Facebook by others, you can claim a share of any ad earnings that video creates. To claim ad earnings for videos you own the rights to, provide payment details, including Tax ID and financial institution information. If you or your company manages more than one Page, your financial administrator should set up each Page with the same payment information.
Rights owners can choose ownership settings and match rules to automatically populate in video uploads.
A television network might whitelist Pages of affiliate stations to share the same content in different geographic markets. A band could ingest original songs through their Page, then whitelist members’ personal profiles to share new work with friends and family. By using match rules and permissions in tandem, rights owners can tailor the Rights Manager to meet their business goals. For example, you may only want to block content that is a certain length, and has been shared publicly, but not acts on matches that don’t meet those criteria. With the Rights Manager API you can establish ownership of many videos at once, Exclude segments of reference files that you don’t own, and Create and manage match rules for many videos at once (if you are the exclusive rights owner of those videos; you can’t yet create or apply bulk match rules for videos that you control segments of). If you’d like to find a developer to help you leverage the API, Facebook maintains a directory of vetted third-party partners.
Pages can use Rights Manager, and its associated API, to Establish content ownership: Upload audio and video reference files (on a per-video basis via the Page interface, or at scale using the API). Create rules: Tell Facebook how to treat this content when people upload it to Facebook (on a per-video basis via the Page interface, or at scale using the API). Grant permissions: Authorize certain people and Pages to upload certain video and/or audio content you own to Facebook. (on a per-video basis via the Page interface, or at scale using the API). Review matched videos: Use Rights Manager to review videos that may contain your content (Page Publisher Tool only).
Rights Manager isn’t the only way to monitor or guard against potential misuse of content on Facebook, but it allows rights owners to manage all their content on Facebook from one place at scale. Only Pages are eligible. People who regularly post original artistic content that they exclusively own to their Facebook profile might consider creating a Page and applying for access to Rights Manager. Rights Manager can protect content even if that content isn’t published on Facebook. Just upload via the Reference Files tab in Rights Manager, or ingest through the Rights Manager API. Rights Manager isn’t retroactive. It may not detect for matching videos that were posted before reference files were uploaded. Update reference files regularly as you produce and distribute new content. Only add reference files for content that you have exclusive rights to use. Don’t claim rights to the content that you don’t exclusively own (Ex. portions of a reference file that contain licensed or embedded content that someone else owns).