Types of Creative
Do you have multiple store locations? If so, create a list of all locations and upload them to Business Manager to set up Facebook Locations for your Page. This allows you to create ads using our Store Visits objective, which can help drive in-store foot traffic and offline sales for each of your stores.
If your goal is to demand generation, and you should use the following objectives:
- Traffic
- Video Views
If your goal is to increase transactions, you should use the following objectives:
- Conversions
- Product Catalog Sales
- Store Visits
Different Types Of Outcomes:
Different Ways To Lay Out Content On Your Pages:
Single Image
Create an ad with a single compelling image. Types Of Creative:
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- Use product imagery when targeting people who have viewed products on your website.
- Reach prospective customers with lifestyle imagery.
- Test different creative strategies such as product imagery or lifestyle imagery to see which works best for you.
- Carousel -Create an ad with 2–10 clickable images or videos,* which gives you more creative real estate. Creative:
- Create a theme for images in your carousel.
- Reach prospective customers with lifestyle imagery.
- Test different creative strategies such as storytelling, product imagery or lifestyle imagery to see which works best for your objective.
- *Not all objectives support videos in the carousel.
Single Video
Create an ad with one video that brings your brand to life through sight, sound, and motion. Types Of Creative:
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- Capture attention quickly with your visuals. Start with your more captivating content and incorporate your brand identity early.
- Design for sound off. Tell your story visually and use text and graphics to help deliver the message.
- Frame your visual story. Explore different frames and highlight key elements.
- Experiment with your content with types of creativity and length to see what resonates.
- *Videos under 30 seconds, 15-second videos recommended by Facebook
Slideshow
Create a looping video. Types Of Creative:
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- Creating a slideshow usually requires much less bandwidth to meet your storytelling needs.
- Use pre-existing assets including images from your product catalog and print campaigns. You can use up to 10 images.
- Create a slideshow using clips from pre-existing videos.
Collection
Create an ad that can drive mobile shopping in a more visual and immersive way. Types Of Creative:
- Let your main video or photo showcase your brand story — one that encourages people to learn more about your products.
- Choose to feature the products that compliment your main video or photo, and use a compelling headline.
- Explore different themes for your collection such as seasons, specific target audiences, styles, sales and promotions, and gift guides.