Are you struggling to attract new leads or facing difficulties in converting your leads into paying customers? Yes! Then all you need to do is figure out powerful sales funnels for your business. Sales funnel is basically a visual representation of your potential customer’s journey. It defines the complete journey of your customers from their first interaction to becoming your paying customers. So, here are 7 most powerful sales funnel that you can use to take your business to the next level:
1) Self-liquidating Sales Funnels
You can use a self-liquidating funnel to build an email list of your qualified buyers who are great for upsells, events, and high-end offers. Most self-liquidating funnels offer low-value products or services at the initial stage and further you can upsell high-value products. The goal of this funnel is to gain qualified leads, generate revenue even of advertising cost, and build profit with upselling.
For Example: At GSMM we’re using a self-liquidating funnel for initially selling our low-cost ebook to attract buyers. We’re selling our ebook on Amazon and running Google ads to attract buyers. Following are the results of our ebook sales funnel:
2) Automated Webinar Sales Funnels
An automated webinar funnel allows you to spend one hour educating your customer on content to attract potential customers towards your brand. At the end of your webinar, you can offer the opportunity to purchase a product or service from your business. This funnel is perfect for selling products or services that fall between the $199-$700 price point. As you know, sales take place every day and this is an evergreen piece of content to convert leads into potential customers.
For Example: At GSMM we’re using automated webinar funnels for our Growbiz course creator client to convert leads into sales.
So, we followed the above sales funnel to generate sales for our client, and here is a quick snapshot of the outcomes.
3) Lead Magnet + Email Funnels
Lead magnet + email funnel allows you to offer free lead magnets to your customers in exchange for their email addresses. You can offer digital content like free ebooks, templates, or case studies as a lead magnet to solve the problems of your prospects. After collecting the email addresses of your prospects, you can send 3-8 emails to get your customers comfortable purchasing from your brand. This funnel is most commonly used for products priced at $17-$200 with a free lead magnet and email nurture system.
For Example: At GSMM, we’re using lead magnet + email funnels for our clients to convert their leads into prospects as you can see in the following diagram.
4) High-End Client Sales Funnels
The high-end client sales funnel is the most powerful and effective funnel to drive high-end clients or sales towards your business. Using this funnel, you can offer free coaching or consultation calls with the goal of selling your services or products. This funnel allows you to directly speak with your potential customers over the phone, video call, or face to face to generate a high-end sale. So, this is the best funnel for products or services, which is over $1k.
For Example: At GSMM we’re using this funnel to get high-end clients for our business. Following is the layer by layer design of our GSMM high-end client sales funnel:
Want to know what results we derived from the above funnel in 2021? Perfect! Have a look at the following numbers.
5) Free Shipping + Sales Funnels
The free shipping sales funnel allows you to offer low-cost products, most often books with no shipping cost, with a goal to upsell. With this funnel, you can put your products in the hands of those who are interested without costing them shipping. Once they will become your customers, you can upsell other products or services as well. This is how you can use a free shipping sales funnel to attract your potential customers by offering free shipping and further you can upsell.
6) Affiliate Sales Funnels
Affiliate sales funnel is another great way to generate more qualified leads for your business. Using this funnel, you can attract other marketers or your prospects to become an affiliate for your business. In exchange, you can offer them a referral bonus or commission to affiliates. An affiliate sale funnel is the most effective way to sell your products/services to potential audiences. This funnel is best for membership or subscription-based businesses and by offering low-cost trial rates you can easily find new customers.
For Example: At GSMM recently we have had one deal with a spicy guy brand for marketing their delicious spices. Watch our youtube video to know how brands are leveraging affiliate sales funnel to drive more leads and sales.
7) Challenge Funnels
The challenge funnel is a time-bounded funnel, and it is the perfect way to build an email list. You can set up 3-5 challenges to grow your list and build out qualified buyers. Using this funnel, you can effectively introduce your products or services to new customers. You can use a landing page to run the challenge and for collecting entries. On the last day of your challenge, you can offer a sales pitch to convert entries into prospects.
Take Your Business to the Next Level with GSMM
Global Social Media Marketing is an award-winning marketing and education technology training company. We have solid expertise, extensive knowledge, and dedication to take your business to the next level. We are also a high-level partner and it provides all the tools that you ever need for sales and marketing. Here is a quick YouTube video of how we’re using high level for building a sales funnel to grow brands.
Want to build a perfect sales funnel to attract more customers and convert them into paying customers? Perfect! At GSMM, we offer customized sales funnels tailored to the needs of your business. Let’s book a call with us today!