Recently we came across Creatify and In this guide, we are going to share our unbiased Creaitfy AI Review with our readers. Video marketing is one of the most in-demand strategies to drive sales. But most businesses can’t afford to run video ads. The biggest reason is that manual video ad production consumes more time and money than standard text ads. But now in the AI world, it’s possible to quickly create video ads at a very low budget. Thanks to AI video ad creator tools like Creatify AI which are simplifying the process of video ad creation and making it possible to create video ads at affordable prices.
We just recently came across the Creatify AI video ad generator tool. So, we spent some time testing it out to see how this tool can help to create video ads with AI to save time and budget. In this guide, we will discuss a detailed and unbiased Creatify AI review to help you make a smooth decision. We will discuss the key features, how you can use them, pros, cons, plans, and pricing. Additionally, we will also cover the actual steps that you can follow to create a video ad using Creatify AI.
Want Coupon Code to Get Extra Discount on Creatify Purchase?
Yes! GSMM readers can use our special affiliate link and use coupon code “GSMM15” to get the first month’s 15% discount. Grab the discount now.
Sounds great? Let’s directly get into the Creatify AI review guide to get your answers.
What is Creatify AI?
Creatify is an AI-based video ad generator software that simplifies the process of video ad creation and reduces the cost dramatically as compared to manual video ad production.
With Creatify, you simply have to provide a product link or image description and you are able to generate a script for review, choose from a range of avatars and voices, and render a high-quality ad video. Once your ad is ready, you can use it for marketing and advertising purposes to promote your product.
Now let’s discuss Creatify AI features one by one to better understand the software.
Creatify AI Review 2024: AI Video Ad Generator Features
As we have discussed earlier, Creatify is mainly focused on creating video ads and it comes with several features that play an important role in video ad production. So, here are the key features of Creatify and how they work.
URL to Short Video Ad
The core feature of Creatify is it allows you to create a video ad just from your product URL. All you need is the link of your product and Creatify will automatically analyze your product link to create a video ad. The biggest advantage of this, is you don’t even have to worry about writing a script because Creatify will automatically create a script based on your product link.
Based on the provided product link, Creatify will automatically grab the product name, description, and media to use in your video ads. Additionally, you will get the option to choose desired video ad settings, scripts, avatars, voice, and media to make sure your video is as per your custom needs.
AI Avatar
To create a powerful video, you need an impressive video presenter. With Creatify AI, you don’t even need to manually record yourself to present the marketing and advertising videos. Because with Creatify AI you will get access to the library of 70 AI Avatars which are pre-built.
You can explore the library to find a perfect AI Avatar based on the purpose of your marketing video.
The AI avatars are free to use and without spending time on manual shooting you can create professional video ads with them. But keep in mind that, as AI avatars are public avatars, anyone can use these AI avatars to represent their brand. That means AI avatars are not only unique to your brand videos. If you want to have a unique avatar to represent your brand only, then give a try to the custom avatar feature of Creatify.
Build Your Custom Avatar Specific to Your Brand
As you know, AI Avatars are publicly available and anyone can use them as their brand representative. If you deeply care about creating unique content for your business, then a custom avatar is the most useful feature for you.
With Custom Avatar you can create your avatar and use it as a representative for your marketing videos. The biggest benefit of creating your own avatar is that no other business can use your avatar and you can add a unique and personalized touch to your marketing videos.
To create a custom avatar you need to provide a one-time screen recording. Creatitfy will use your screen recording to create your digital twin. Once your avatar is ready you will no longer need to record again. Because every time you have to create a marketing video, you can use your digital twin.
But the downside is that the custom avatar feature is only available in the business and enterprise plan of Creatify. It means if you’re on the free Creator plan, then you cannot be able to create your custom avatar in Creatify.
AI Script Writer
Writing manual scripts for conversational video ads consumes a lot of time and effort. But with Creatify, you can simplify your scriptwriting process by using its AI Script writer feature. The AI Script writer feature works side-by-side with the URL-to-video ad generator feature.
The best thing about Creatify AI Script Writer is that it is specifically designed for writing scripts for advertising videos. Additionally, you can write your scripts in multiple languages to target different audiences. Currently, the Creatify AI supports 29 languages.
When we manually write scripts for video ads, we are limited to trying different scripts to test which one will perform better. Because manual production takes a huge time and budget. With Creatify, you can try as many scripts as you want to see which one works best for your audience because Creatify AI script writer is much faster and more affordable than manual script writing.
Text to Speech for Adding AI Voice Overs to Your Videos
The next cool feature is that Creatify AI Comes with its text-to-speech feature. Using it you can bring your text to life. With this feature, you can add AI voice-over to the written text. That means this feature can replace the need to manually record voiceovers for your scripts. As of now, the Creatify AI comes with 40 AI Voices and supports 29 languages. You can filter the voices based on region, gender, age, and language to find a perfect voiceover for your video ads.
The biggest advantage is you can also clone your own voice to giving a personal touch to your AI videos using creatify.
Generate Multiple Ads with Batch Mode
Batch mode is one of the most powerful and game-changing features of the Creatify AI video ad generator. With this powerful feature, you can create multiple video ad variations simultaneously. So, this helps you to save tons of time, effort, and money.
At a single time, you can create 10+ ad creatives for your campaigns to test out which ad performs best for your audience. As an advertiser, you can surely understand the need for multiple ad creatives to improve your ROI. You will also agree that manually it’s not possible to test multiple creatives because we cannot put that much time, money, and effort into creating multiple ad creatives for a single campaign.
So, this is where you can leverage the batch mode feature of Creatify to create multiple ad creatives at the same time.
Again, keep in mind that the batch mode feature is only available in the higher plans such as business and enterprise plans. If you’re on a Creator Pro plan or free plan, then you will not be able to use the batch mode feature of Creativity.
Creatify AI Review in Action: How to Use Creatify to Create Short AI Videos?
Wondering how you can actually use Creatify to create short video ads? Then, it is time to show you practically how to use Creatify to create video ads.
Step-by-Step Guide For Creating Video Ads with Creatify AI
Step 1: Sign up for Creatify:
Based on your needs, firstly you can choose a plan that you want to use for creating video ads. Keep in mind that there are some features that you can only use in higher plans such as batch mode and custom avatar. For a detailed comparison, jump to the plans section of this article.
Step 2: Navigate to the Create video ad maker tool
Now navigate to the url to the video ad maker tool and click “Create Now”
Next, provide the link of the product such as the landing page url of your product for which you want to create a video ad. I’m providing the link to our goHighlevel course landing page. Now Click on “Analyze url”
Now Creatify will analyze your url and automatically grab the product name, product description, and media. Check if everything looks okay, you can also edit the product name and description if you want to make any changes.
Additionally, you can click on the “Edit” Button below the media section. Here you will see all the media files that Creatify fetched from your product landing pages. Based on what creatives you want to use in your ads, you can add or remove the media here. Once done, click “Save”
Now, click on the “Next” Button.
Set Video Settings
Now, you can set the settings for your videos such as choosing aspect ratio, video length, target audience, and language. Click “Next”
Choose Your Favorite Script
Now Creatify AI script writers will work to generate some scripts based on the provided input. It will take some time and provide you with some AI-generated scripts. Here you will also get the “Do It Yourself” option, in case you manually want to add the script for creating a video ad.
Otherwise, check out the AI-generated script, and if you want to generate more scripts, then select “Generate more scripts” by scrolling down your page. Here you can select any script that you want for creating a video ad. Once you select the script you will get the edit option, in case you want to edit the script. After editing make sure to save the script. Then Click “Next”
Select the Visual Style:
Now you will get a bunch of visual styles that you can use for creating a video ad. Such as, you can select, full screen, green screen, quick transition, or side-by-side visual style for your video. Select any of these visual styles and see the preview on the right side.
Edit Your Video:
Next, you can edit your video ad to match your needs. For this, simply click on the “Editor” from the right side of the page. Here you can edit your whole video:
Choose Your Avatar
Click on the Avatar from the left side. Here you will see the list of all available avatars, explore them, and choose a perfect AI Avatar.
In case, you want to use a custom avatar for your video ad. Then, make sure firstly to create a custom avatar, and then from here you can select your own avatar instead of using public AI Avatars. We already created our CEO’s Custom Avatar, So, I’m just selecting his avatar for our video ad. Below are steps for creating a custom avatar in creatify.
How to Create A Custom Avatar in Creatify?
Creating a custom Avatar is quite easy. All you need to do is, navigate to the My Avatar section from your Creatify account. Now you have to go through the 3 simple steps to create your digital twin.
Step 1: As we have discussed earlier to create a custom avatar you have to provide a one-time recording of yourself. So, at the very first step, you will get instructions about how you should record footage for creating a custom avatar, and what things you should consider and ignore. Such as recording footage should be from 2 to 5 minutes, look directly into the camera, record in a perfect environment, and avoid shifting positions while recording. For more details, you can check the official guide of Creatify.
Step 2: Next, you can upload the recording in MP4, MOV, and AVI Formats. The maximum file size should be upto 1000MB.
Step 3: Provide a video consent where you will give permission to use your recording to create a custom avatar. Upload the consent video to allow Creatify to create a custom avatar for you.
Once you go through all of these steps, Creatify will review your videos, and if your recordings fit their requirements, you will see a custom avatar ready in your dashboard. You will also receive a notification on your registered email that your custom avatar has been created and is ready to use.
Once your custom avatar is ready you can use it while creating video ads in Creatify instead of using pre-built AI Avatars.
Add Voice Over:
Now navigate to the “Scripts” section from the left side, and under voice you will see the script. From here, you can turn ON/OFF the voiceover for your video. Next, you can select a voice-over for your video. Additionally, here you will get an option to add pauses to your script. This feature is quite helpful to let AI know where you want to add pause in your voice-over. So, go through these features, to have a perfect voiceover.
Add Script Caption:
Next, you can turn ON/OFF the captions for your video ads. For this, navigate to scripts and now switch to the “Screen caption”. From here you can manage the captions and along with that, you will get the settings for each caption for further customizations such as selecting font size, color, background color, and many more settings as shown in the below screenshot.
Add Assets to Your Video Ad
For creating an eye-catching video, you should add visual content such as images to video ads. Navigate to “assets” from the left navigation bar and upload images or videos that you want to use in your video ad. Alternatively, you can explore the stock library and find some stock images or videos to add in your video ad.
Add Background Music
Many of us like to add some background music to make our video ads more impactful. In Creatify, you will get a music library. You can access it by navigating to the “Music” from the left side and here you can find and add music to your video ads. Additionally, if you want to add your own music, just upload it by clicking on My Music”
Add CTA to your video ad:
Your video ad should have a CTA so that you can drive the desired action from the viewers. With Creatify, you can easily add CTA’s to your video ads. For this, Navigate to the “CTA” from the left navigation and here you can type the Call to action text, and then choose desired settings for the CTA.
Edit the Video Parts
The final and most important part is assembling your video parts. At the bottom of your video editor, you will see a timeline for each part of your video such as CTA, voiceover, Avatar, assets, music, and caption. Play around with these and place each part at the correct place to make sure your assets properly align with each other.
Preview the Video.
Once you’re done editing the video, make sure to preview it. But keep in mind that, this will only give you a preview of how your video will look like and the actual lip-sync you can only see once the actual video is ready.
Render the Video
Once you’re done, Click on “Render.” Now Creatify will take some time to get your video ready.
Once it’s ready you can navigate to the “My projects” section and download it from here to see how your video ads look now. I hope this will help you to get some guidance on how you can use Creatify to create video ads.
Creatify Pros and Cons
While testing the Creatify, I came across a few pros and cons of the platform. So, let’s look at what we liked most about the platform and what can be improved.
Pros of Creatify: What We Liked Most About the Tool
Preview Videos Without Spending Credits:
The thing I like most about Creatify is you can actually preview the video before submitting it for rendering and spending credits on it. For example, in other video generation tools we have used, you can only view the videos once you have spent the credits and your final video is ready. But that is not the case with Creatify, it allows you to preview the ads, and if anything needs to be changed, you can edit it. Once you’re satisfied, you can submit the video for rendering and only then your credit will be deducted. But keep in mind you cannot review the lip-sync of your avatar in preview mode, that is only viewable in actual video.
Easy to use:
The platform is quite easy to use and straightforward. I tried Creatify for the first time and without much guidance, I was able to easily use its features and create video ads with simple mouse clicks.
Helps to Speed up video ad production :
Using Creatify AI features you can save lots of time for creating video ads as compared to manual video ad production. The url to video ad feature is the most amazing feature. Additionally, with the batch feature, you can create multiple ad creatives simultaneously which is a super time-saving feature. Creativity comes with some amazing features such as url to video ad generator, batch mode, AI Avatar, text to speech, and custom avatar which can streamline your process of video ad creation.
Budget-friendly
Creating video ads with Creatify is quite affordable. With AI features, the need for manual shooting is totally removed, which saves lots of money that you have to spend on shooting, dressings, studios, manpower, equipment, and other things.
Access to Free assets:
In addition to Creatify features, you will get free access to stock footage. That means without using any third-party stock library, you can create premium quality videos using Creatify’s free stock footage library.
Cons: What We Not Liked Much About Creatify
Some features are only available in Higher plans:
No doubt Creatify offers some cool features such as batch mode and custom avatar. But these features are only available in the higher plan of Creatify. If you’re on a creator pro plan or free plan, then you will not be able to use these features.
Credits not carry over:
In Creatify, you will get credits every month or year based on your plan type. If you’re on a monthly plan and if any credits are left in that month, that will not carry over to the next month like other AI video generator tools we have used. For example, if you receive 50 credits per month, then if any credits are left, they will not carry over to the next month.
Not suitable for Creating Long Duration Videos:
The Creatify is mainly focused on creating video ads of up to 60 seconds. Unlike other video generation tools, you cannot create long-form video content with Creatify.
Creatify Plans and Pricing: How Much Does it Cost?
We have discussed the Creatify features, how they work, and the pros and cons. Now, it’s time to discuss the plans that it offers you and how much they will cost you.
Quick Comparison of Creatify Plans and Features
| Free plan | Creator plan | Business plan | Enterprise plan | |
|---|---|---|---|---|
| Pricing | $0 | $27/month | $135/month | Custom |
| No. of Credits | 10 credits/month | 50 credits/month | 250 credits/month | Custom |
| Aspect ratio | 9:16 aspect ratio only | 9:16, 16:9 and 1:1 aspect ratio | 9:16, 16:9 and 1:1 aspect ratio | 9:16, 16:9 and 1:1 aspect ratio |
| Stock Footage | Free stock footage | Premium stock footage | Premium stock footage | Premium stock footage |
| Watermark | Yes | No | No | No |
| Supported languages | 29 | 29 | 29 | 29 |
| AI avatars | 75 | 75 | 75 + additional 50 avatars | 75 + additional 50 avatars |
| AI Voices | 40 | 40 | 40 | 40 |
| AI Script Writer | No | Yes | Yes | Yes |
| AI text-to-speech | No | Yes | Yes | Yes |
| Custom Avatar | No | No | Yes | Yes |
| Batch Mode | No | No | Yes | Yes |
| Priorty video processing | No | No | Yes | Yes |
| Priority video processing | No | No | Yes | Yes |
| API Access | No | No | Yes | Yes |
| Unlimited video Exports | No | No | No | Yes |
| Managed Service | No | No | Yes | Yes |
Want Coupon Code to Get Extra Discount on Creatify Purchase?
Yes! GSMM readers can use our special affiliate link and use coupon code “GSMM15” to get the first month’s 15% discount. Grab the discount now.
Is Buying Creatify AI Worth It?
If you’re on a low budget and have less manpower to produce video ads then it is worth giving a try to Creatify AI. With Creatify you can quickly create video ads with just a product URL and you don’t need to invest long hours on manual video production.
Secondly, if you’re someone with no professional video creation/editing skills, then it is worth trying out Creatify AI to streamline your video ad creation process. With Creatify, you will get AI tools; even a beginner can create a professional-looking video ad.
In a nutshell, Creatify AI is a good alternative for video ad production but I think solely depending on the tool is not a great decision. Use Creatify AI to speed up video ad production, but keep you or your team involved for human input to superpower video ad creation with Creatify, such as reviewing the scripts, and providing edits manually when required. This will help you to achieve better video ads by leveraging AI.