Content marketing is the most in-demand strategy among businesses. So, get the best out of it, We’re going to share some practical content marketing tips with you.
What is Content Marketing?
Content Marketing is defined as a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Content marketing should be created for the audience, what they value, and how you can help educate them. It is the art of communicating with your prospects without having to sell to them. When done correctly, this helps create a relationship with your audience, which leads to trust. Content is the message your content marketing strategy delivers.
Inbound and Content Marketing Both Focus on:
- Empowering potential customers.
- Building a lasting relationship with your audience.
- Creating valuable content that both entertains and educates.
Your Inbound Plan should be a superset – inclusive of your content assets but not limited to them.
Content Marketing Tips of 2023
There are many many content marketing tips which you can use to succeed in your business. And here are some top-notch content marketing tips that I want to share with you.
1) Have a Proper Plan
Planning a long-term content strategy can benefit you in many ways from being consistent to getting things done on time. Identifying your plan will also help you create content more easily and allow you to build a content creation framework. 35% of B2B marketers have a documented content strategy to meet their marketing goals.
2) Say YES to Repurposing
The next content marketing tip is to develop a growth marketing mentality. And become an effective writer by extending the value of content through repurposing. Also effectively promote content (40% creating vs. 60% promoting) and then Analyze and measure content.
3) Make a Human Connection
Your goal should be to make a human connection. It’s about resonating with people that need your help or guidance. There is a huge audience all you need is to develop a human connection with them to better serve your audience. The US adults spend an average of 8 hours and 5 minutes each day with digital media
- Twitter: 1.6 billion queries per day
- Blog posts: 77% of interest users read blogs.
- Facebook: 4.75 billion items are shared each day.
- YouTube: Over 1 billion hours of video content being viewed each day.
- Instagram: 1.3 billion images are shared on Instagram daily,
4) Use the Power of Storytelling
Business storytelling is about creating alignment between your business and your prospects and customers. The power of storytelling helps to generate content ideas and deliver the most effective content pieces. To develop better stories focus on Why does your business need a story? Stories will help your prospects make sense of decisions they’re about to make such as deciding on a needed product or service or making a purchase. A story is not just your history. A story is why you’re doing what you’re doing, and telling it in a way that appeals to your audience. Storytelling is about standing out, not blending in. Stories are how audiences remember.
The Golden Circle helps to keep audience and tone in mind and help nail your branding story. People don’t buy what you do, they buy why you do it. When you talk about why and how you’re communicating with feelings and dealing with human behavior, and remember, storytelling is all about making that connection.
The Golden Circle
- Why – Why are you doing what you’re doing?
- How – How will this help your audience?
- What – What are you offering?
5) Focus on Essential Elements of Storytelling: Characters, Conflict, Resolution
Storytelling can’t happen without valuing and understanding your audience. You should always be listening and responding to your audience’s wants and needs. The character is the connection between you, the storyteller, and your audience. Start with your buyer persona. This semi-fictional representation of your ideal buyer can help guide you in understanding the goals and challenges that your character will face. Storytelling points of view first person, second person, and third person.
- First-person point of view: (blog post, video, ebook). The character is yourself because it’s more confessional to build authority. Use when there is a known person, an author, behind the content.
- Second-person point of view (Paint points, goals): The character is your audience. When using “you” language tell the story in a way that shows empathy.
- Third-person Point of View (Case studies): “He said” and, “She said” type of language. Case studies about your customers are good examples. Stories can be both fictional or nonfictional
The conflict is the lesson in how the character transforms through the challenge. If your story lacks conflict, then you’re not telling a story. Instead, you’re telling a pitch, tagline, unique selling point, or a plain statement. The conflict should fit your prospect’s problems, your prospect’s needs, and your prospect’s buyer’s journey stage.
6) Do Experiments
Experiment with what works best for your target audience. Consistency is key when it comes to content and storytelling. So, always figure out new content marketing ideas and do experiments. Make sure to track the results of your efforts to see what works for your business.
7) Blend Storytelling with the Buyer’s Journey
Spend time outlining the problems, solutions, and products or services for the different buyer’s journey stages and you’ll have a better idea of the conflicts that you can use in your content. The resolution should wrap up the story but should also clearly call your audience to action. Like next steps or a call to action. Storytelling best practices:
- Use content to create an emotional appeal.
- Be consistent and authentic.
- Keep the story clean and concise.
- Your story needs emotional resonance.
- Emotion is what will give your story power.
Final Thoughts!
I hope this guide will help you to figure out some new content marketing tips for growing your business. Is it? Let us know in the comments below.