Want to collect more social media reviews for your business? Perfect! Because reviews work as a testimonial for your business. Social reviews will help you to create social proof for your brand and online word-of-mouth marketing. In this guide, we will walk you through 7 tips that will help you to collect more reviews.
Tips To Collect More Social Media Reviews
The great thing about social media platforms is that you have greater management control over the reviews that are collected to delete, approve, or respond accordingly in comparison with other online review platforms like Yelp. To do so, you can set your profile to pre-approve any comment or review privately before it is ever published publicly. For example, Yelp provides a lack of control for reviews and leaves many small business owners frustrated with a hater or spam comments. Here are some general tips that you can use on every social media platform to get reviews:
Ask For Social Media Reviews
You can collect social reviews by creating one-on-one communications with your new fans and current clients. Reach out to your fans via direct messaging or email campaign with effective commutations. Try a message like “let us know your experience with our product or service – leave a review”. You can also put up a sign for your in-store office or brand touchpoints to leave a review. While asking for a review, clearly mention the platforms on which you want reviews.
Offer Incentives For Social Media Reviews
Do you want quick reviews? Then incentives can be a perfect option for you. Encourage your audience to give reviews by offering exciting incentives. Maybe it’s something cheap you can give away for service or maybe it’s a gift like a free meal or drink. Be careful while offering incentives, because some platforms (Google and Yelp) do not allow you to give incentives in return for a review. For example, Adagio is offering 3 points for each review. Further, if the user will share a review on Facebook then he will get additional 3 points.
Promote Your Social Media Reviews
The simple yet effective way is to promote your existing reviews through boosted posts, paid ads, influencer marketing, or co-branded opportunities. Create eye-catching visuals, short videos, or creatives to promote your reviews on social media platforms. Include a clear call to action like “This is what our audience thinks about us and let us know what you think – leave a review”.
Run Contests For Social Media Reviews
You can also run social media contests to generate a lot of reviews quicker than asking for reviews one at a time. Encourage your audience with weekly fan contests like “whosoever leaves the best review will win a prize”. You can also post weekly like “leave a featured fan review of the week.” For example, Nordstrom is running a contest and giving chance to win $1000 gift cards in exchange for reviews.
Embed Reviews On Your Side With CTA
You can also take your social reviews and embed them on your website. This is for another layer of credibility from real people that have real social media profiles. Include your social profile links with clear CTA like “review us on social media”.
Make Sure To Appreciate
Whenever you get reviews on your social media, manage your time to appreciate them. It can be a simple message like “thank you for reviewing us and would like to listen more in the future”. In this way, you can build a strong relationship with your audience. Most likely, they can also review you on other social media platforms or in the future. You can respond to reviews on time by having someone in-house that can act as a customer service person on social media. In the future, you can build more advanced social media bots that are pre-programmed with automated social media responses.
Platform-specific Tips
Here are some platforms specific tips that you can implement to gain more reviews:
Facebook-specific Tips: You can create Facebook live reviews to get a better response. Make sure to activate the “reviews” option for your Facebook profile. Open page settings, navigate to the templates and tabs section and turn on reviews.
YouTube-specific Tips: You can also create YouTube customer testimonial videos to take your reviews to the next level. This will help you to connect emotionally with your audience through video. Let’s have a look at our YouTube testimonial video to get an idea.
Instagram-specific Tips: Instagram has a huge audience base and you can repurpose all reviews on it to reach the billion people there as well.
LinkedIn-specific Tips: LinkedIn is the perfect platform for getting professional reviews. You can use the LinkedIn recommendations feature to collect more reviews. Ask your clients, colleagues, friends, family, and connections to leave recommendations on your profile. Place the most valuable recommendations at the top of your profile to grab the attention of visitors.
Final Thoughts
Using social media review management tools you can quickly collect, and manage hundreds of reviews without needing an internal employee. But if you want to drive real success from social media reviews then the perfect solution is social media reputation management. Because it is the process of monitoring and managing reviews to influence the way your brand is perceived. If you want to outsource this process then Birdeye, Gohighlevel, and Yext are the most popular platforms.
This is how you can leverage social media to collect more reviews. Want to build a strong social media presence? Let’s book an exploratory call with us!
Social media is one of the best platform to promote your business and collect information as a lead. You have described it well. Subscribed your blog.
Thanks a lot