The Marketing Automation space has been the connective tissue between the worlds of CRM and CMS. Marketing Automation helps target content delivery, lead nurturing, and lead generation. It also handles form management and landing page creation — a clear overlap with CMS capabilities. Solutions like Marketo, Eloqua, HubSpot, and Pardot have been leaders in the […]
WHY MARKETING DEPARTMENTS NEED MARKETING AUTOMATION Read More »
From friends ritualizing Zoom by sending calendar invitations for video conferencing happy hours to employers and staff having remote meetings, we’re all interacting electronically more than ever — email, texting, Facebook Live, Tiktok, Instagram Live, and YouTube. Social media is crucial right now. Not only is it a fast, direct, and powerful data source, but
PANDEMIC GROWTH SOLUTIONS FOR YOUR SMALL BUSINESS WITH SOCIAL MEDIA MARKETING Read More »
Video Tag Types Once you’ve settled on your video creative, you’ll need to communicate it to a publisher’s video player. That’s where video ad tags come in. Video ad tags contain all the information required for a video ad request, which can include the video files, additional ads, tracking, or interactivity. VAST tags were standardized
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Google Ads offers different ways of targeting your ideal audience by demographics1. Google determines demographic information for two types of users—those signed into a google account and those not signed in. Demographics data for users signed in is collected through information in the account settings and information provided on social networking sites. Meanwhile, Demographics data
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The Google Ads Customer Match feature is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. This feature in Google Ads is an advanced advertising feature only available to advertisers that have spent $50,000 on Google Ads over a year period and have been assigned a Google Account Manager.
YouTube and Google Ads Customer Match Feature Campaign Strategies Read More »
What role does this play? Is it performance marketing, geared to convert those who showed interest by visiting our YT channel? This is video remarketing geared towards increasing your return on investment for current youtube ad campaigns of people that have already watched your videos on your YouTube Channel. See Google support article. Or is
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An E-Tribe Podcast Interview with Benjamin Kepner, CEO of Global Social Media Marketing ISAR MEITIS: Hi everyone. Today’s interview is a part of the E-Tribe Podcast Series. We interview entrepreneurs from around the world. We discuss their business, challenges, solutions, lessons learned, tools that they like to use, etc. It’s also available to stream and listen on
YOUTUBE ADVERTISING OR FACEBOOK ADVERTISING? Read More »
Email Marketing Describe your vision for improving and expanding our email marketing, including the following items: What segmentation would you consider and why? I would consider different audience segmentation for influencers, partners, past attendees, and social media audiences to deliver more targeted and relative messaging that engages these audiences into ambassadors combined with new transactional
TedxMileHigh Marketing Director #StayHome LiveStream Project Read More »
How TrueView video discovery ads work Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? Over 1.9 billion logged-in users visit YouTube each month for entertainment, inspiration, and learning new skills. A Sandvine report found that the platform generates 35% of all global mobile traffic. Undoubtedly,
US Users Snapchat Research Stats : Two Primary Generations of Ages Best For Marketing: 13 to 34 82% of Snapchat users are ages 34 or younger from it’s 400 million active users to run ads (Snapchat) Q3 2020: 48% of U.S. internet users aged 15 to 25 years (Statista) 2019 Snapchat reached 75% 13 to
Snapchat Ads For United States Snapchat Users Read More »
