Social Media Marketing

ENGAGE YOUR AUDIENCE WITH FACEBOOK LIVE

    Facebook Live is a way for people to broadcast to the world in real-time. Unless you’re broadcasting via Live API, you’ll need the following: a WiFi or data connection, a Facebook account, video encoder, and a smartphone or desktop. The power of Facebook Live is real-time interaction! Have a more successful broadcast when […]

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OPTIMIZING YOUR YOUTUBE CHANNEL FOR REVENUE

Optimizing your YouTube channel for revenue using revenue shares is generally calculated according to the number of active monetized claims. For example, if a video is claimed by four non-music assets, all of which are set to monetize for a territory, each partner would receive 25% of the revenue. In a multi-claim scenario (aka “mashup”)

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CAMPAIGN PLANNER

FACEBOOK CAMPAIGN PLANNER

  Summited the highest peak in Colorado 🌲🏔🧗‍♂️🤯✊ with SeanO! #14440ft #high #14er #justgonnasendit #rockies #rage #bestfriend #goals #bucketlist #mtelbert #funk #mountainman #colorado #leadville A post shared by Benjamin Kepner (@benjaminkepner) on Jun 2, 2018 at 8:51am PDT Facebook Campaign Planner is a standalone interface for creating, comparing, and sharing reach and frequency media plans

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FACEBOOK ADVERTISING SOLUTIONS

Facebook Advertising Solutions Facebook ads reporting is the first step in understanding Facebook Advertising Solutions: We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Facebook Conversion Lift We recommend this if you’re trying to answer

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FACEBOOK VIDEO ADS

View this post on Instagram A post shared by Benjamin Kepner (@benjaminkepner) on Sep 8, 2018 at 1:41am PDT If you choose the Video Views objective, you can opt to be charged by impressions (CPM) or 10-second video views. When you select 10-second-video-views billing, you’ll be charged each time your video was watched for a

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UTILIZE FACEBOOK MESSENGER COMMUNICATION

UTILIZE FACEBOOK MESSENGER COMMUNICATION

Regardless of age, people prefer to UTILIZE FACEBOOK MESSENGER COMMUNICATION over calling or emailing because it has made communication simpler, more ongoing, more frequent, and more thoughtful. A recent survey by Nielsen showed that 53% of people say they’re more likely to shop with a business they can message directly.1 When you UTILIZE FACEBOOK MESSENGER

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FACEBOOK VIDEO ADVERTISING IMPORTANT FUTURE

WHY FACEBOOK VIDEO IS IMPORTANT

  ______________________________________________________________________________ Did you know that Facebook has 1.65 billion users? Target Rating Points (TRP) measure impressions as a percentage of the target population for an advertising campaign and are a core aspect of how TV ads are purchased and measured. TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen.*

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INTEGRATE DATA TYPES FACEBOOK SOCIAL MEDIA

TYPES OF DATA TO INTEGRATE WITH YOUR FACEBOOK

A post shared by Benjamin Kepner (@benjaminkepner) on Feb 27, 2018 at 11:58am PST TYPES OF DATA TO INTEGRATE WITH YOUR FACEBOOK CRM Data Email, phone numbers, iOS IDFAs, Android Advertising IDs, app user IDs Can be used for all objectives — acquisition, retention, re-engagement Can mirror current efforts in email and direct mail Can

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FACEBOOK POWER EDITOR SOCIAL MEDIA MARKETING

THE POWER OF FACEBOOK POWER EDITOR

The power of facebook editor: Power Editor allows you to easily manage your campaigns, ad sets, bulk ads, and individual ads. Campaign Level Overview Think of the campaign as the foundation of your ad. At the campaign level, you’ll choose an advertising objective, such as Get video views or Get installs of your app. Your

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